whats-your-problem
The campaign has been conceptualized by What’s Your Problem
exchange4media Staff May 25, 2022 11:51 AM
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare
Neeta Nair Apr 21, 2021 1:06 PM
The light-hearted ad is based on the cultural insight that in India, when a person upgrades anything, he or she upgrades their entire family with them
exchange4media Staff Apr 20, 2021 10:53 AM
The campaign, conceptualized by What’s Your Problem (a Wondrlab company), is spontaneous, free-spirited and reflect moments that matter to the youth
exchange4media Staff Feb 16, 2021 12:19 PM
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab
Neeta Nair Dec 9, 2020 8:58 AM
The mandate was awarded after a multi-agency virtual pitch in September
Neeta Nair Nov 18, 2020 8:19 AM
In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls
Neeta Nair Oct 20, 2020 9:00 AM
Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season
Christina Moniz Aug 3, 2020 12:52 PM
Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message
exchange4media Staff Aug 1, 2020 9:00 PM
The mandate includes managing the mainline, digital, social and experiential brand requirements
Neeta Nair Jul 23, 2020 8:21 AM
The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing
Neeta Nair Jun 5, 2020 8:11 AM
The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing
exchange4media Staff Apr 12, 2020 6:00 PM
Dipti Rode, Tanuj Khanna, Prakhar Deogirikar, Sushil Chintak and Yash Bendkhale join at Creative Director/Associate Creative Director levels
exchange4media Staff Mar 14, 2019 1:10 PM
Wedding Wishlist in association with their creative agency WYP Brand Solutions Pvt. Ltd. recently launched their first digital film and content, which was created out of an activation
exchange4media Staff Jul 12, 2016 8:08 AM
The onus of establishing this industry wide leadership in the minds of consumers and merchants alike has been put on WYP
exchange4media Staff Dec 16, 2015 4:23 PM
The agency is planning to work closely with the brand and its in-house team to bring new-age creative ideas alive in the social and digital space
exchange4media Staff May 29, 2015 3:28 PM
