fraud
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
Report findings are stark: what began as bootleg DVD rackets two decades ago has metastasised into a multi-billion-dollar transnational criminal infrastructure
Imran Fazal Apr 30, 2026 11:08 AM
Garima Arora most recently served as Manager, Data Scientist in Mastercard’s AI Research and Product Development Team
e4m Staff Mar 2, 2026 10:15 AM
Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to distinguish genuine impact from recycled or low-quality traffic
Shantanu David Dec 17, 2025 9:00 AM
A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click spikes and inflated session counts that did not correspond with checkouts
Anuja Jain Dec 10, 2025 9:27 AM
The report challenges a consistent norm of seeing ad fraud as a linear problem, breaking down how it permeates across the funnel in a non-linear way
SEBI has barred Sathe and all associated entities from taking any new clients, offering market courses, or issuing trading instructions until the completion of proceedings
Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots
Anuja Jain Nov 12, 2025 8:49 AM
Festive ad season, once rife with bots and fraud, is now seeing a shift toward AI-driven, real-time anti-fraud measures that combine human oversight with machine intelligence, say experts
Shantanu David Oct 24, 2025 9:03 AM
Indians lost over ₹11,000 crore to cyber crimes in the first half of the year. Here's how brands and their tech allies are now employing AI against AI-driven frauds
Shantanu David May 2, 2025 8:46 AM
A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud
Brij Pahwa Mar 3, 2025 2:18 PM
The #YehConHai campaign includes three films that depict real-life scenarios and features Raamdeo Agrawal, the Group Chairman
e4m Staff Jan 23, 2025 11:28 AM
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
Shantanu David May 20, 2024 8:54 AM
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Kanchan Srivastava Oct 17, 2023 8:53 AM
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Kanchan Srivastava Oct 12, 2023 8:23 AM
At the exchange4media TechManch 2023, Nagrecha, VP of Customer Growth, India & South Asia, TrafficGuard, shed light on digital ad malpractices in the form of bots, click farms, domain spoofing, etc.
exchange4media Staff Aug 10, 2023 12:49 PM
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
Kanchan Srivastava Jul 6, 2023 8:53 AM
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report that has shaken the ad industry
Kanchan Srivastava Jun 30, 2023 9:17 AM
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
exchange4media Staff Jun 30, 2022 9:02 AM
The move reportedly follows several complaints received by the state government regarding cyber fraud
exchange4media Staff Sep 22, 2021 6:18 PM
The partnership includes direct integration with HUMAN’s MediaGuard solution
exchange4media Staff Aug 25, 2021 11:10 AM
The industry shares its preferred models and tools that marketers can rely on to effectively combat the growing menace of ad fraud
Mansi Sharma Aug 17, 2021 8:07 AM
Through this awareness campaign, the company aims to educate its customers and public at large on how to stay protected from financial fraud risks
exchange4media Staff May 8, 2021 6:00 PM
The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them
exchange4media Staff Nov 17, 2020 8:54 AM
The platform for sports integrity solutions will also provide a risk assessment to the cricketing body, driven by intelligence and data-driven insights
exchange4media Staff Sep 17, 2020 11:42 AM
The video featuring TV actor Rupal Patel's viral Kokilaben spreads awareness about KYC frauds
exchange4media Staff Sep 16, 2020 10:54 AM
The virtual roundtable saw industry experts discussing ways to curb the growing menace of ad frauds in online advertising
exchange4media Staff Aug 26, 2020 9:15 AM
As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it
exchange4media Staff Aug 25, 2020 9:01 AM
Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic
exchange4media Staff Aug 18, 2020 7:03 PM
In a statement released by the Ministry on Saturday, AYUSH added that the job posters have been using misleading names that sound similar to government agencies
exchange4media Staff Jan 27, 2020 2:28 PM