mFilterIt-e4m webinar today: Experts to discuss ad fraud menace during the pandemic

As part of today's virtual roundtable, the panel will look at the growing threat of ad frauds and the best ways to address it

e4m by exchange4media Staff
Published: Aug 25, 2020 9:01 AM  | 2 min read
mfilterit webinar

In today’s e4m webinar presented by mFilterIt, industry experts will come together to discuss “Ad-fraud: A Growing Concern” from 4:00 pm onwards.

E4m will provide a virtual forum to discuss the biggest challenge faced by marketers on ad frauds focusing on its ever-increasing nature during the Covid-19 pandemic.

On the panel will be Gaurav Shitak, Vice President & Head- Digital Marketing, Sharekhan;  Arvind RP, Director – Marketing & Communications, McDonald's India; Ankit Banga, Head Marketing, Indiabulls Home Loans; Pawrush Elavia, Head Digital Marketing & Growth, ZEE5;  Prabhakar Tiwari, Chief Marketing Officer, Angel Broking along with Dhiraj Gupta, CTO & Co-Founder, MFilterIt as the session chair.

Ad fraud accounts for one out of every three dollars spent by digital advertisers – and unless a dramatic change is made. Some studies predict that the industry stands to lose $10.9 billion from fraudulent advertising. Many marketers are unaware of how strongly they are being affected by ad fraud. This means that any insights gained from these campaigns are causing campaign statistics to become hugely skewed. With a view to combat this growing menace, e4m has curated the webinar, bringing together some of the best minds in the industry to educate the audience. The experts will talk about a common method to eradicate ad fraud or lessen the impact it has on all the parties.

To catch this virtual session register on the Zoom link below. The webinar will also be streamed live on our Facebook, Twitter, and LinkedIn pages.

Registration Link:https://bit.ly/3aUJjjM

 

 

 

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