The TVC for Pepsi Black will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media

exchange4media Staff Jul 16, 2022 8:21 AM


According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs

exchange4media Staff Mar 5, 2022 8:18 AM

Top 20 Communications professionals?blur=25

e4m presents the second list of eminent personalities who have made a mark in the PR and Communications industry

exchange4media Staff Feb 2, 2022 11:18 AM

Anurag Mehrotra?blur=25

He has joined the commercial vehicle division of Tata Motors as Vice President International Business and Strategy.

exchange4media Staff Oct 1, 2021 9:49 PM


September 30 will be Mehrotra’s last day with Ford, say reports

exchange4media Staff Sep 25, 2021 2:06 PM

wpp gtb?blur=25

GTB managing partner Babita Baruah has been given a global role in International Markets and the firm's 100-plus employees have been accommodated in various WPP agencies

exchange4media Staff Sep 13, 2021 8:51 AM


With new branding, OUP aims to make knowledge and learning more accessible through the power of technology

exchange4media Staff Sep 6, 2021 2:08 PM


The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated

exchange4media Staff May 25, 2021 5:03 PM

Ford EcoSport?blur=25

The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins

exchange4media Staff Mar 16, 2021 10:23 AM


e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the first day

exchange4media Staff Nov 23, 2020 8:56 AM


While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry

Misbaah Mansuri Sep 3, 2020 9:08 AM

Coronavirus ADS?blur=25

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it

Misbaah Mansuri May 25, 2020 8:47 AM

Jio and General Atlantic?blur=25

With this investment, Jio Platforms has raised Rs 67,194.75 crore from technology investors including Facebook, Silver Lake, Vista Equity Partners and General Atlantic in less than four weeks

exchange4media Staff May 18, 2020 8:45 AM


'Ed Stafford: Man Woman Child Wild' premieres in India on 11th May at 8 PM on Discovery, Discovery HD and Discovery Plus App

exchange4media Staff May 9, 2020 2:00 AM

Tech Manch?blur=25

With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive

exchange4media Staff May 5, 2020 8:25 AM

Ford Value of Ownership?blur=25

The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee

exchange4media Staff Mar 21, 2020 9:58 AM

BCW India Group?blur=25

The leadership team of Matt Stafford, Prema Sagar, Deepshikha Dharmaraj and Rishi Seth share the roadmap for the way ahead

Ronald Rodrigues Jan 24, 2020 9:03 AM

BCW India Group?blur=25

Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services

exchange4media Staff Jan 23, 2020 2:32 PM


The digital singing talent hunt hosted by Radio Mirchi has Smule as the title sponsor

exchange4media Staff Dec 17, 2019 3:23 PM


Hannaford joined Accor in 2005 after being part of IHG and Starwood Hotels in Australia

exchange4media Staff Nov 6, 2019 1:17 PM