Aanchal Arora represents 1702 Digital Network at Oxford

The conference witnessed some of the brightest and influential minds coming together to discuss the frontiers of development for India

by e4m Staff
Published: Jun 23, 2025 6:14 PM | 2 min read

Aanchal Arora, MD and Chairperson of 1702 Digital, represented her marketing agency alongside other national and global business stalwarts at the Oxford India Forum.

This forum was held at Said Business School, Oxford University, on June 21st and 22nd 2025.

The conference witnessed some of the brightest and influential minds coming together to discuss the frontiers of development for India.

Speaking on being a part of the coveted forum, Aanchal said, "It was indeed an honour to partner with Oxford and ignite discussions around the industrial impact of sharp marketing communications and analytics from the Indian subcontinent for the world"

Mumbai HQed 1702 Digital is known to use gen-AI tools for performance marketing, full funnel attribution analysis, and measurable results. It also does new age organic search optimization for platforms like Chatgpt, Gemini, Perplexity and Claude.

Chord, recently incubated under the 1702 Digital banner for everything creative, has been taking up the advertising world by storm by its speed of growth and quality of its leaders. It boasts of a 30% market share as the creative partner to India's top 100 public listed conglomerate.

Contra Consult, an avant garde political communication consultancy, is also a part of the 1702 Network. Contra's recognized as the only agency borne out of India that uses advanced AI for creative political campaigns across regions, deploying targeted digital first strategies for varied voter bases.

Aanchal believes that this is India's century and 1702 Digital Network together will be at the helm of this new wave in media, digital technology and creativity.