footwear
Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India
Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category
Pooja Yadav Apr 7, 2026 8:57 AM
Most recently, she headed Marketing and Communications at BLS International
e4m Staff Oct 31, 2025 9:23 AM
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
e4m Staff Aug 21, 2025 12:56 PM
Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
e4m Staff Jun 16, 2025 1:59 PM
The integrated campaign will roll out across digital platforms and television, with high-impact DVCs and influencer-led content
e4m Staff Apr 25, 2025 1:31 PM
Vishal Pathania was earlier with Hindware Innovation as Senior Manager - D2C and Performance Marketing
e4m Staff Nov 21, 2024 1:24 PM
As the CEO, Khairav will steer product development, sourcing, planning, and the expansion of sales channels, with a core focus on e-commerce growth
The new brand identity celebrates the unstoppable spirit of the common man
e4m Staff May 24, 2024 5:07 PM
The account was previously handled jointly by Publicis, Alliance and Mudra
Ruhail Amin May 8, 2024 12:16 PM
The brand has launched the campaign in its key markets that resonates with the consumers
e4m Staff Oct 16, 2023 4:44 PM
The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'
e4m Staff Sep 18, 2023 2:04 PM
Prior to this role, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
exchange4media Staff Aug 8, 2023 2:54 PM
As part of this association, the artist will endorse Lehar’s product augmenting the company’s footprint across the country
exchange4media Staff May 12, 2023 11:23 AM
The new TVC for Bahamas is a part of an all-round campaign
exchange4media Staff Apr 27, 2023 1:07 PM
The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
exchange4media Staff Apr 10, 2023 3:19 PM
This year’s CWG contingent includes some of adidas’ leading athletes like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and Manpreet Singh
exchange4media Staff Jul 7, 2022 4:34 PM
The campaign is led with a groovy digital film that showcases youngsters sporting comfortable sneakers from Bata on different occasions
exchange4media Staff Dec 18, 2021 9:08 AM
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
Ritika Raj Oct 19, 2021 8:41 AM
Nissan joins the company from Philippines-based MAP Active & Planet Sports Inc.
exchange4media Staff Jul 9, 2021 1:40 PM
L&K Saatchi & Saatchi has conceptualized the new ad campaign
exchange4media Staff Jul 5, 2021 11:48 AM
Khan stars as a shopkeeper in the brand's ad campaign #MazbootiBemisaal
exchange4media Staff Jun 5, 2021 8:10 AM
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
exchange4media Staff Apr 20, 2021 3:33 PM
The actor will be seen in a series of advertisements across television, digital and other mediums
exchange4media Staff Mar 11, 2021 1:43 PM
#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations
exchange4media Staff Nov 21, 2020 10:05 AM
The campaign will be released on English, Hindi, Tamil and Kannada channels
exchange4media Staff Oct 23, 2020 2:12 PM
For every 2500 daily steps one takes, the brand will donate one pair of shoes to frontline workers, while promoting fitness at home
exchange4media Staff May 17, 2020 10:00 AM
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website
exchange4media Staff Mar 22, 2020 6:00 PM
The campaign will be rolled out across various media, including TV, social media and OTT platforms
exchange4media Staff Mar 21, 2020 8:28 AM