W forays into the footwear segment

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

e4m by exchange4media Staff
Updated: Mar 26, 2020 3:22 PM
W Foot Apparel

Expanding its offering in the fashion ecosystem, W, one of the leading women’s apparel brands, has forayed into the footwear market, with an exclusive range of fashionable Footapparel. A fine amalgamation of classic western designs, with a hint of Indian-ness, the collection is set to complete the wardrobe solution offered by W. Keeping the fashion quotient high, the range doesn’t compromise on comfort and is a perfect wardrobe partner for a modern Indian woman, who is stylish and constantly on the move.

With the fashion-forward approach, the collection from W offers a wide range of unique shoe designs, featuring crafts like Hand Embroidery, Braiding, Hand Weaving, Pleating, Laser CutWork, Quilting, Raffia Weaving, and more.

Talking about the newly launched category, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, “At W, we have always strived to give the modern Indian woman a complete wardrobe solution. True to our brand promise, we are launching Footapparel which is an amalgamation of fashion and functionality. Looking at the footwear options available to our customers, we believe finding that one perfect pair which coordinates best, is fashion-forward yet keeps you comfortable throughout the day is a real challenge. This is the space we are addressing with our range of fusion footwear which is both fashionable and comfortable.”

In the first phase of the launch, the company plans to retail the foot apparel across 80+ W stores as well as on the website. The collection offers different types of heels and flats, including Classic Heels, Fantasy Heels and Braided Kolhapuri.

The product will be available at exclusive W outlets, in addition to the website - wforwoman.com.

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