Salman Khan wants you to give stress a rest in new ad for Relaxo's Bahamas

The integrated campaign will roll out across digital platforms and television, with high-impact DVCs and influencer-led content

by e4m Staff
Published: Apr 25, 2025 1:31 PM | 2 min read

In a world that’s constantly buzzing on social media, Bahamas, the fashion-forward brand by Relaxo Footwears Limited, has rolled out its latest campaign, “Stress Ko Do Rest,” with Salman Khan.

The campaign brings to life real, relatable moments that have become an integral part of Gen Z and millennials encounter every day life. This includes the anxiety of not getting enough likes on a social media post, the quiet panic around AI replacing their roles, or simply the invisible pressure to keep up with the pace of everything. With humour at heart, ‘Stress Ko Do Rest’ encourages them to take a breather, and slip into a state of chill, with Bahamas.

Gaurav Kumaar Dua, Wholetime Director at Relaxo Footwears Ltd., shared his thoughts on the essence of the campaign, stating, “At Bahamas, we have always stood for easy comfort, not merely for your feet, but for your mind too.'Stress Ko Do Rest' is a natural extension of our brand’s philosophy - it’s about saying: relax, reset, and don’t take life too seriously. Salman Khan, with his effortless cool, brings that vibe alive beautifully. We wanted to say it with a smile, with simplicity, and in true Bahamas style that is “Keep Chillin’ Keep Flippin’."

The integrated campaign will roll out across digital platforms and television, with high-impact DVCs and influencer-led content ensuring wide visibility and deeper engagement with the digital generation.