Better half ki better choice: Salman Khan features in GRM’s latest campaign

FMCG brand GRM Overseas Limited has launched a campaign for its 10X Classic Chakki Fresh Atta, featuring the company’s recently appointed brand ambassador Salman Khan. 

Atul Garg, Managing Director of GRM Overseas, said: "We are excited to announce the launch of an ambitious campaign for 10X Classic Chakki Fresh Atta, with the support of our new Brand Ambassador, Salman Khan. As one of the leading FMCG companies in India, we recognize the importance of innovation and quality in driving the industry forward, especially in the packaged staples market.”

“Our focus with this campaign is to encourage a significant shift in consumer behaviour and guide them towards making informed choices by choosing superior-quality, hygienic, and nutritious branded packaged products. We believe that this campaign is not just about offering a product, but about promoting a lifestyle that prioritizes well-being and health,” said Mr. Garg.

Garg, added, “We are thrilled to embark on this journey with Salman Khan, a figure who embodies the spirit of our brand – trustworthy, reliable, and a symbol of outstanding quality, and are confident that the new campaign will elevate the brand’s mass appeal further. India’s Packaged Atta market presents a huge opportunity for us as it is expected to grow at a 16% CAGR to reach $197 billion by 2030 as per industry reports, driven by increasing urbanization, a rising middle-class population, and a growing emphasis on health and convenience among consumers.”

The campaign will commence with a splash on leading Hindi news channels and will be amplified through extensive coverage in print media, digital platforms, outdoor advertising, and cinema ads, aiming for a widespread penetration across Pan-India markets. This campaign marks another step in GRM’s ongoing commitment to enriching the lives of Indian consumers with healthier, safer, and superior-quality food options.