fevicol
Fevicol

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema

exchange4media Staff Aug 23, 2019 12:03 PM

Pidilite 60th Birthday

Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

pidilite

The brand created the rakhis in partnership with National Association for the Blind India

exchange4media Staff Aug 16, 2019 1:59 PM

vivek sharma

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

PiyushPandey

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri Jan 30, 2019 8:33 AM

NewYearCampaigns

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

Anjali Thakur Jan 3, 2019 8:23 AM

A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable. Ambuja Cement, HUL, TOI, Amul among winning brands

exchange4media Staff Jul 20, 2018 9:00 AM

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.

exchange4media Staff Mar 17, 2018 8:53 AM

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM

The new TVC, developed by Ogilvy, will be supported by an integrated marketing campaign

exchange4media Staff Mar 12, 2018 1:26 PM

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

exchange4media Staff Jul 12, 2017 12:52 PM

Guest Column: We need to represent ourselves as India at Cannes; let there be Virats & Dhonis: Santosh Padhi,Taproot Dentsu

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM

NaMo, Fevicol, Mahindra and Godrej among top picks for IMA Awards

Jury member Amarnath Ananthanarayanan, CEO & MD, Bharti AXA General Insurance, tells exchange4media why these brands with their unique marketing strategies made it to his list of favourites for the prestigious awards

Ankur Singh Sep 29, 2014 7:58 AM

Good ratings give added push to Fevicol association with Pro Kabaddi League

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

Brand activity remains subdued during Raksha Bandhan this year

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

BJP's poll onslaught to get Piyush-Prasoon's creative muscle?

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra Feb 21, 2014 9:55 AM

Brand excitement remains muted at the onset of the New Year

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

Be fearless and do something new: Abhijit Avasthi

The NCD of Ogilvy India talks about his default journey into advertising, few landmark campaigns, his belief in the importance of mentoring and more...

Priyanka Mehra Aug 22, 2013 8:09 AM

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