fevicol
Content Marketing?blur=25

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

Fevicall?blur=25

Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the recipient on-air and playing the message on a loop

exchange4media Staff Jun 5, 2020 8:35 AM

Coronavirus Marketing?blur=25

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Kala Ghoda?blur=25

The unique interactive exhibit is meant to foster creative thinking among children

exchange4media Staff Feb 3, 2020 4:30 PM

Ogilvy?blur=25

Using repetition as a memory trick, Fevi-call turns simple everyday reminders into unforgettable messages

exchange4media Staff Jan 9, 2020 1:40 PM

Fevicol?blur=25

With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media

Shikha Paliwal Dec 18, 2019 8:29 AM

Fevicol?blur=25

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema

exchange4media Staff Aug 23, 2019 12:03 PM

Pidilite 60th Birthday?blur=25

Bharat Puri, Managing Director, Pidilite Industries, says the media spend for the new Fevicol campaign in the first round has been Rs 20 crore

Noel Dsouza Aug 20, 2019 8:30 AM

pidilite?blur=25

The brand created the rakhis in partnership with National Association for the Blind India

exchange4media Staff Aug 16, 2019 1:59 PM

vivek sharma?blur=25

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

PiyushPandey?blur=25

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri Jan 30, 2019 8:33 AM

NewYearCampaigns?blur=25

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

Anjali Thakur Jan 3, 2019 8:23 AM

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A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable. Ambuja Cement, HUL, TOI, Amul among winning brands

exchange4media Staff Jul 20, 2018 9:00 AM

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With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

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Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

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The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads can’t escape it.

exchange4media Staff Mar 17, 2018 8:53 AM

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An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM

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The new TVC, developed by Ogilvy, will be supported by an integrated marketing campaign

exchange4media Staff Mar 12, 2018 1:26 PM

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The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

exchange4media Staff Jul 12, 2017 12:52 PM

Guest Column: We need to represent ourselves as India at Cannes; let there be Virats & Dhonis: Santosh Padhi,Taproot Dentsu?blur=25

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM