Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks

Aryendra Khan May 2, 2026 8:44 AM

This is how Indian brands celebrated love in all its modern, messy, beautifully real forms this Valentine's Day

Aryendra Khan Feb 14, 2026 8:50 AM

The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’

e4m Staff Oct 24, 2025 5:27 PM

Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey

e4m Staff Oct 24, 2025 5:12 PM

Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner

e4m Staff Oct 24, 2025 4:21 PM

Anand Mahindra, Chairman of Mahindra Group, paid tributes to advertising legend Piyush Pandey remembering his “irrepressible zest for life”

e4m Staff Oct 24, 2025 3:54 PM

Former cricketer Sachin Tendulkar honours adman Piyush Pandey with a social media tribute

e4m Staff Oct 24, 2025 3:46 PM

Gautam Adani wrote a heartfelt note paying tributes to advertising legend Piyush Pandey who passed away this morning

e4m Staff Oct 24, 2025 3:35 PM

Ganapathy Viswanathan, an Independent Communication Consultant, who knew legendary adman Piyush Pandey for over four decades, has shared a heartfelt tribute

e4m Staff Oct 24, 2025 3:32 PM

He made mass communication feel truly Indian,  intimate, accessible and deeply familiar writes Sardesai

e4m Staff Oct 24, 2025 3:18 PM

Niranjan Kaushik, the Chief Content Officer at Fingerprint Films, India, an advertising creative director and filmmaker, has paid tribute to adman Piyush Pandey

e4m Staff Oct 24, 2025 1:44 PM

Raj Kamble reflects on adman Piyush Pandey’s legacy, emphasising the timeless lesson he shared

e4m Staff Oct 24, 2025 1:27 PM

In a tribute, Harish Bhat, Former Brand Custodian, Tata Sons, remembers Piyush Pandey as the man who gave Indian advertising it's tenor and voice

e4m Staff Oct 24, 2025 12:01 PM

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory

Soumya Gawri Oct 24, 2025 10:52 AM

Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency

e4m Desk Oct 24, 2025 9:29 AM

Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more

Simran Sabherwal Jun 5, 2025 9:14 AM

Fevicol has entered into a partnership with MOMS and TIML

e4m Staff Mar 14, 2025 12:00 PM

Prior to this, Manish Dubey was the Chief Marketing Officer

e4m Desk Oct 26, 2024 10:17 AM

The ad brings back the quirky and endearing humour that is characteristic of Fevicol ads

e4m Staff Jun 4, 2024 1:38 PM

Guest Column: Vivek Sharma, Founder of Altivyst Advisors, shares the “multiple lessons” that he learnt while working with Piyush Pandey as the CMO of Pidilite

Vivek Sharma Oct 13, 2023 9:24 AM

The campaign is titled 'Fevicol GlueDrops: Chipkaane Mein Aasaan, Chhode No Nishaan'

e4m Staff Sep 30, 2023 8:51 AM

Creative experts give mixed reactions to the film

Tanzila Shaikh Apr 7, 2023 9:00 AM

Ogilvy has conceptualised and executed this quirky campaign at the Kila Raipur Rural Sports Festival

exchange4media Staff Mar 31, 2023 11:05 AM

Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics

exchange4media Staff Feb 4, 2023 4:54 PM

While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad

Kakoli Thakur Feb 15, 2022 9:20 AM

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

This creative social experiment has been conceptualized with Schbang, the creative & technology company

exchange4media Staff Apr 1, 2021 3:53 PM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

exchange4media Staff Jan 28, 2021 2:49 PM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the recipient on-air and playing the message on a loop

exchange4media Staff Jun 5, 2020 8:35 AM

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

The unique interactive exhibit is meant to foster creative thinking among children

exchange4media Staff Feb 3, 2020 4:30 PM

Using repetition as a memory trick, Fevi-call turns simple everyday reminders into unforgettable messages

exchange4media Staff Jan 9, 2020 1:40 PM