ed
Under the mandate, Laqshya will manage branding and advertising across the airport, covering digital out-of-home (DOOH), traditional out-of-home (OOH), installations and other advertising format
PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement
Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan 7 hours ago
The appointment follows a three-month global media pitch process initiated in March 2026
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25
As he celebrated his birthday recently, e4m looks at the Omnicom Media India CEO’s journey and his role in shaping the evolving media landscape
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
As Raktim Das celebrates his birthday today, the occasion offers an opportunity to revisit the journey of a media leader whose career has consistently brought together content, commerce and innovation
Prior to his elevation, Chincholi was serving as Chief Digital Officer - Havas Media India
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
In a statement issued on August 30, Chandra sought to clarify what he described as a “wrong perception and understanding” surrounding the NCLT settlement order in his personal insolvency matter
e4m Staff Aug 30, 2026 5:54 PM
The publishing house emphasised that editorial recommendations is a standard component of the publishing process
e4m Staff Aug 29, 2026 12:01 PM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
