Prior to this, Vadera served as Brand Marketing Manager and Social Media Lead at Dream11

e4m Staff Jul 3, 2026 12:55 PM

According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings this IPL season have surged over 30% compared to 2024 figures

Aditi Gupta May 1, 2025 8:50 AM

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts

Aditi Gupta Apr 14, 2025 8:47 AM

While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.

Soumya Gawri Mar 19, 2025 9:05 AM

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

Soumya Gawri Feb 22, 2025 8:42 AM

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year

Soumya Gawri Dec 26, 2024 8:41 AM

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL

Sonam Saini Mar 13, 2024 4:36 PM

If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts

Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM

Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya

Kanchan Srivastava Apr 5, 2023 8:44 AM

She has joined the fantasy sports platform as Consultant, Policy Communication.

Ruhail Amin Jun 14, 2022 12:17 PM

The campaign will have 17 new ad films featuring international cricketers, celebrities and social media stars

exchange4media Staff Mar 25, 2022 7:16 PM

WTC final between India and New Zealand will be played from June 18-22

exchange4media Staff Jun 3, 2021 8:24 AM

The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

exchange4media Staff Apr 26, 2021 8:58 AM

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

With this new round of funding, Dream Sports, the parent company of fantasy sports app Dream11, is valued at nearly $5 billion

exchange4media Staff Mar 24, 2021 5:51 PM

The Chinese technology company was replaced by Dream11 for last year’s tournament

exchange4media Staff Feb 18, 2021 5:54 PM

Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India

exchange4media Staff Dec 23, 2020 4:52 PM

It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game

Ruhail Amin Dec 8, 2020 8:35 AM

While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin Oct 21, 2020 9:07 AM

According to the institute, had Dhoni been only endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand

exchange4media Staff Oct 8, 2020 11:07 AM

Dream11 IPL is expected to have record-breaking viewership and the highest number of sponsors

Dipali Banka Sep 16, 2020 9:05 AM

Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors

Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM

The free gameplay on its fantasy cricket platform lets gamers pick their favourite cricketers from a team of the pre-timed upcoming match

exchange4media Staff Mar 31, 2020 2:51 PM