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The Chief Guest of the event will be Kailash Vijayvargiya, Minister for Urban Development & Housing and Parliamentary Affairs, Government of Madhya Pradesh
e4m Staff Jul 9, 2026 11:31 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Shah was previously Head of Data & Advertising Technology for Emerging Markets
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Two-day conclave to be attended by ministers, ambassadors, artistes and thought leaders
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Stephanie Legg is a marketing leader with over 22 years of experience
e4m Desk Mar 26, 2026 12:51 PM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
Partnership kicks off with the launch of a new campaign with the cricketer
e4m Staff Mar 17, 2026 12:40 PM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
Jane Geraghty has also been named as the Global Chief Executive Officer of WPP Brand & Design
e4m Staff Mar 10, 2026 3:10 PM
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics
e4m Staff Mar 10, 2026 1:03 PM
Over several decades in journalism, he led The Tribune as Editor-in-Chief and previously held senior editorial positions at The Indian Express, The Times of India, and The Hindustan Times
The new campaign featuring Ranbir Kapoor will focus on enhancing brand visibility and recall, the company said
e4m Staff Feb 27, 2026 4:36 PM
Prior to joining Hiver, Gaurav held senior product leadership roles at Salesforce and Capillary Technologies
e4m Staff Feb 23, 2026 4:05 PM
Prior to his elevation, James Wade held the role of Sr. Director Marketing, Doritos Brand
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM