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The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts
e4m Staff Aug 31, 2026 12:47 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
HFE has been part of India’s clean energy journey for the last 14 years
e4m Staff Aug 17, 2026 10:54 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"
e4m Staff Aug 10, 2026 5:42 PM
Season 4 of the Pro Govinda League will be held from August 25 to 27, 2026, at The Dome, SVP Stadium, Worli, Mumbai
e4m Staff Aug 10, 2026 5:34 PM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living
e4m Staff Jul 20, 2026 6:48 PM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
The Chief Guest of the event will be Kailash Vijayvargiya, Minister for Urban Development & Housing and Parliamentary Affairs, Government of Madhya Pradesh
e4m Staff Jul 9, 2026 11:31 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Shah was previously Head of Data & Advertising Technology for Emerging Markets
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Two-day conclave to be attended by ministers, ambassadors, artistes and thought leaders
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
As digital discovery, quick commerce and cultural consumption reshape FMCG, Doritos’ approach reflects a shift towards real-time relevance and evolving consumer engagement
Anuja Jain May 1, 2026 8:51 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Stephanie Legg is a marketing leader with over 22 years of experience
e4m Desk Mar 26, 2026 12:51 PM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM