Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

exchange4media Staff Sep 20, 2022 10:30 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

Google India VP & MD Sanjay Gupta and YouTube Partnerships Director Satya Raghavan shared their views on digital video viewership during Brandcast 2021

exchange4media Staff Sep 16, 2021 8:49 AM

Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue

Sonam Saini Sep 14, 2021 8:47 AM

As a result of the investment, OnMobile, OnMobile's net cash declined to Rs 227.2 crore in Q1 FY22 from Rs 266.2 crore

exchange4media Staff Aug 9, 2021 3:29 PM

Six other prominent industry members have been elected to the newly formed DMCRC

exchange4media Staff May 31, 2021 10:43 AM

The platform has also launched new original shows across languages like Hindi, Kannada and Telugu

exchange4media Staff Apr 8, 2021 1:00 PM

The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand

exchange4media Staff Mar 22, 2021 4:03 PM

CEO of Firework India, Sunil Nair said that Jio has created a new category of connected users by bringing the KaiOS ecosystem to India

exchange4media Staff Mar 2, 2021 1:44 PM

While IFF and DigiPub have raised several concerns about the intermediary rules, the BIF has welcomed the guidelines

exchange4media Staff Mar 1, 2021 7:36 AM

In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19

Javed Farooqui Jan 29, 2021 8:33 AM

Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season

exchange4media Staff Jan 27, 2021 8:01 AM

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views

exchange4media Staff Jan 20, 2021 12:25 PM

Asia’s numero uno YouTuber stated that 2020 got him thinking about his early teenage years and how he climbed the ladder of success despite all the odds & the backlash

exchange4media Staff Jan 19, 2021 2:28 PM

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake news

exchange4media Staff Jan 18, 2021 12:04 PM

Created by Basta Films, this light-hearted yet emotional film, featuring Dr. Mohan Agashe Sir, is an ode to all our Veterans

exchange4media Staff Jan 17, 2021 4:00 PM

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui Jan 15, 2021 8:32 AM

They aim to achieve mutual objectives of content localization, enhancing user-experience with a simplified application interface, and encourage content diversity on its platform

exchange4media Staff Jan 13, 2021 1:44 PM