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Karan Kumar Leaves Hero Realty to Launch New Advisory Platform?blur=25

Karan Kumar recently concluded his tenure as Chief Marketing Officer at Hero Realty

e4m Desk Jul 30, 2026 11:57 AM

CJP Movement: How Social Media Transformed Youth Activism?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM

Ministry of Information and Broadcasting?blur=25

MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem

e4m Staff Jul 29, 2026 4:40 PM

Bobby George Leaves Carrier After Eight Years in Leadership Role?blur=25

He most recently served as Senior Vice President and Chief Information & Digital Officer

e4m Staff Jul 29, 2026 3:22 PM

Awanish Joins Troopd as Co-Founder and CMO to Drive AI Innovation?blur=25

Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company

e4m Staff Jul 29, 2026 2:43 PM

Parliament Reviews Big Tech's Role in Social Media Accountability?blur=25

Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility

e4m Staff Jul 28, 2026 5:49 PM

Mayank Bathwal: Health Insurance Must Evolve into Wellness Partners?blur=25

At e4m TechManch 2026, Mayank Bathwal, CEO of Aditya Birla Health Insurance, outlines why hyper personalization, preventive care & digitally enabled wellness will shape the future of health insurance

e4m Staff Jul 28, 2026 5:26 PM

e4m TechManch 2026?blur=25

Companies have spent years unifying data. Marketers across industries say they should now focus on unifying the people, processes and incentives that surround it

e4m Staff Jul 28, 2026 11:00 AM

Gaurav Negi Transitions to Advisor Role at IndiGo?blur=25

Prior to this, Gaurav Negi served as the Chief Financial Officer

e4m Desk Jul 28, 2026 10:11 AM

Tarun Mehta Takes Charge as Siemens Head of Digital & Sustainability?blur=25

This is Mehta's second stint with Siemens; in his earlier role, he was Senior Management Consultant

e4m Desk Jul 28, 2026 9:36 AM

IndiGo Appoints Kiran Thadimarri as New CFO Amid Financial Challenges?blur=25

Thadimarri, who joined IndiGo as Deputy CFO, will succeed Gaurav Negi

e4m Staff Jul 28, 2026 9:16 AM

India's SEO Agencies Adapt to AI-Driven Search Landscape?blur=25

SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines

Shantanu David Jul 28, 2026 8:37 AM

Tushar Banerjee Transitions to Bloomberg News from ABP Network?blur=25

Banerjee j was earlier with ABP as Vice President-Digital

e4m Staff Jul 27, 2026 6:58 PM

Go Zero?blur=25

Announcing the decision on LinkedIn, founder Kiran Shah said the shift was driven by one fundamental challenge: the inability to clearly measure returns from influencer campaigns

e4m Staff Jul 27, 2026 3:32 PM

Dirk Lewis Appointed as Communications Lead for HP India?blur=25

In his new role, he will lead strategy, thought leadership, corporate and product storytelling, media, content and agency, and the localisation of HP's global narratives for the Indian market

e4m Staff Jul 27, 2026 2:56 PM

Kanika Bedi Takes Charge as Nokia's Regional Communications Manager?blur=25

Bedi has worked across leading organisations including Coca-Cola, Reckitt, Ericsson, and others

e4m Staff Jul 27, 2026 2:55 PM

Dentsu Creative Isobar Takes Charge of Canon India's Digital Strategy?blur=25

The account will be managed from the agency’s Mumbai and Gurgaon offices

e4m Staff Jul 27, 2026 2:17 PM

INS Launches 'Ink Doesn't Lie' Campaign to Boost Print Media Trust?blur=25

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026

e4m Staff Jul 27, 2026 1:07 PM

Caroline Connan Appointed Chief Data Officer at Pernod Ricard?blur=25

Prior to this, Caroline Connan was with Forvia as Group Chief Data Officer & Digital Transformation

e4m Desk Jul 27, 2026 1:03 PM

Only 14 Million Indians Subscribe to Music Streaming Services?blur=25

The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable

e4m Staff Jul 27, 2026 11:08 AM

Publishers Face New Reality as Google Traffic Declines?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely

Shubhranshu Singh Jul 27, 2026 8:54 AM

Jaykishor Singh Joins Dainik Bhaskar Digital as Senior Manager?blur=25

He will be leading government digital Business across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Bihar, and Jharkhand

e4m Staff Jul 25, 2026 4:17 PM

court?blur=25

The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models

Shantanu David Jul 25, 2026 8:52 AM

Wavemaker?blur=25

The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze

e4m Desk Jul 24, 2026 10:05 PM

Gowthaman Ragothaman?blur=25

At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media

e4m Staff Jul 24, 2026 6:35 PM

Indian Newspapers Face Dilemma: Raise Prices or Lose Advertisers?blur=25

If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder

e4m Staff Jul 24, 2026 12:12 PM

Paul Bland Takes Charge as Chief Performance & Ecommerce Officer at Havas?blur=25

Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)

e4m Desk Jul 24, 2026 12:12 PM

ISA Proposes 15-Minute Ad Cap Amid Industry Debate on Regulations?blur=25

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience

Imran Fazal Jul 24, 2026 9:23 AM

AI?blur=25

Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline

Devang Shah Jul 24, 2026 9:10 AM

Yash Dabi Joins 22feet as VP of Technology Growth?blur=25

Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency

e4m Staff Jul 23, 2026 4:59 PM

Amit Gokhale Joins Rusk Media as National Revenue Head for Mid Market?blur=25

He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform

e4m Staff Jul 23, 2026 12:12 PM

Muthoot FinCorp Welcomes Manoj Kumar Mauni as New CTO?blur=25

Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel

e4m Staff Jul 23, 2026 12:00 PM

adtech?blur=25

Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together

Sanjay Trehan Jul 23, 2026 11:18 AM

Adarsh Kumar Joins Cashinvoice as Principal Strategic Advisor?blur=25

Adarsh Kumar has held senior leadership positions at Tata Motors Finance, Tata Capital, Bajaj Finance, Citigroup and GMAC

e4m Staff Jul 22, 2026 3:44 PM

Sethurathnam Ravi: A Pillar of Trust in India's Financial Landscape?blur=25

As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside

e4m Staff Jul 22, 2026 12:02 PM

How FIFA's Digital Strategy Can Transform Sports Marketing?blur=25

Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments

Chintan Shah Jul 22, 2026 11:44 AM

Megha Talwar Joins Iron Mountain India as New Marketing Leader?blur=25

Prior to joining Iron Mountain India, Talwar was Field Marketing Consultant at Dell Technologies

e4m Staff Jul 22, 2026 11:27 AM

Ashish B Appointed Co-Founder and CTO at Leap Digital Indonesia?blur=25

Ashish B was most recently Group CTO & CAIO at KNS Group in Jakarta

e4m Desk Jul 22, 2026 9:43 AM

Pitch BrandTalk – Anupam Nair, Chief Marketing and Growth Officer, MTR Foods?blur=25

MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more

Simran Sabherwal Jul 22, 2026 8:57 AM

Google Blurs Search and Social Lines with New Optimization Tools?blur=25

With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics

Anuja Jain Jul 22, 2026 8:51 AM

MIB launches creator challenge with prizes of up to Rs 5 lakh?blur=25

The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling

e4m Staff Jul 22, 2026 8:34 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

Jaspreet Singh Baluja Departs TV9 Network After Four Years?blur=25

He was associated with the organisation for four years

e4m Staff Jul 21, 2026 7:32 PM