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As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce
Anuja Jain Jul 8, 2026 8:57 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
e4m Staff Jul 2, 2026 11:18 AM
While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast
e4m Staff Jun 30, 2026 11:56 AM
Kumar’s appointment as an Independent Director will take effect from 30 June
e4m Staff Jun 30, 2026 7:44 AM
From leading Dentsu India to founding The Unlock Company, Arijit Ray has spent over two decades shaping Indian advertising and inspiring professionals to lead from within
e4m Staff Jun 29, 2026 12:10 PM
Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd
e4m Staff Jun 29, 2026 10:03 AM
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Denton joins Nike from Pfizer, Inc., where he has served as Chief Financial Officer and Executive Vice President since May 2022
e4m Staff Jun 26, 2026 1:37 PM
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
Nutan Khanolkar joins after a nearly 9-year stint at Anarock, where she was VP Business Marketing
e4m Staff Jun 25, 2026 6:41 PM
Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies
e4m Staff Jun 25, 2026 6:21 PM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas
e4m Staff Jun 24, 2026 2:39 PM
The account was previously handled by Initiative, part of IPG Mediabrands
e4m Staff Jun 24, 2026 2:34 PM
Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence
e4m Staff Jun 24, 2026 1:54 PM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Suneja is currently serving as the Group CEO and Executive Director of Perfetti Van Melle Group
e4m Staff Jun 23, 2026 7:09 PM
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Shveta Singh Jun 23, 2026 3:53 PM
Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm
e4m Staff Jun 23, 2026 12:27 PM
Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company
e4m Desk Jun 22, 2026 10:40 AM
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
e4m Staff Jun 20, 2026 8:11 AM
He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term
e4m Staff Jun 20, 2026 7:31 AM
The post came exactly one day after his high-profile meeting with Indian PM Narendra Modi at the G7 Summit in Evian-Les-Bains, France
e4m Staff Jun 19, 2026 1:04 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities
e4m Staff Jun 18, 2026 4:38 PM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM















