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whatsapp?blur=25

As Meta pushes a username-led identity system for its messaging app, India's decision to pause the rollout is forcing brands to rethink customer acquisition, CRM and conversational commerce

Anuja Jain Jul 8, 2026 8:57 AM

India's Username Debate: A New Era for Digital Identity on WhatsApp?blur=25

While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns

Shantanu David Jul 7, 2026 9:21 AM

WTF backs BTG?blur=25

BTG retains its founders, its team and its creative independence

e4m Staff Jul 7, 2026 8:14 AM

Naomi Osaka's Kimono at Wimbledon Redefines Her Brand Identity?blur=25

Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world

Sandeep Goyal Jul 6, 2026 8:17 AM

JAKSON Engineers Welcomes Alexey Ustinov as New Independent Director?blur=25

Ustinov has held senior leadership roles with leading global energy and engineering organisations, including Siemens Energy and Cummins

e4m Staff Jul 3, 2026 5:51 PM

WordsWork?blur=25

The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility

e4m Staff Jul 3, 2026 2:26 PM

Dan Pantumsinchai Expands Role as MD for Gaming & Entertainment at Dentsu?blur=25

In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.

e4m Desk Jul 2, 2026 6:25 PM

Dentsu Creative bags Lotte India’s creative mandate?blur=25

The account will be managed by the agency’s Chennai office

e4m Staff Jul 2, 2026 12:52 PM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Shadma Shaikh?blur=25

Shadma Shaikh is also the Co-Founder of the social impact newsroom FactorDaily

e4m Staff Jul 1, 2026 5:28 PM

Hero’s VIDA unveils new brand identity?blur=25

VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo

e4m Staff Jul 1, 2026 4:10 PM

Comcast Spins Off NBCUniversal and Sky as Independent Companies?blur=25

While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast

e4m Staff Jun 30, 2026 11:56 AM

Rajiv Kumar Takes Role as Part-Time Chairman of HDFC Bank?blur=25

Kumar’s appointment as an Independent Director will take effect from 30 June

e4m Staff Jun 30, 2026 7:44 AM

Arijit Ray | The Unlock Company?blur=25

From leading Dentsu India to founding The Unlock Company, Arijit Ray has spent over two decades shaping Indian advertising and inspiring professionals to lead from within

e4m Staff Jun 29, 2026 12:10 PM

Bharat Bhushan Kedia Joins Laqshya Media as SVP & National Head?blur=25

Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd

e4m Staff Jun 29, 2026 10:03 AM

C Sri Sailam Seeks EEMA South Vice President Role for 2026-2028?blur=25

The event industry veteran has announced his candidature for EEMA South Vice President

e4m Staff Jun 27, 2026 2:20 PM

OpenAI Welcomes Prabhjeet Singh as New Managing Director for India?blur=25

Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific

e4m Desk Jun 27, 2026 8:00 AM

David M. Denton Joins Nike as CFO to Drive Financial Strategy?blur=25

Denton joins Nike from Pfizer, Inc., where he has served as Chief Financial Officer and Executive Vice President since May 2022

e4m Staff Jun 26, 2026 1:37 PM

Omnicom's Vision for the Future of Advertising at Cannes Lions 2026?blur=25

Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem

Team Impact Jun 26, 2026 9:12 AM

Nutan Khanolkar Joins Vaswani Group as New VP of Marketing?blur=25

Nutan Khanolkar joins after a nearly 9-year stint at Anarock, where she was VP Business Marketing

e4m Staff Jun 25, 2026 6:41 PM

Pradhyumna Ingle Takes Charge as Henkel's Country President for India?blur=25

Ingle will continue to be Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance at Henkel Adhesive Technologies

e4m Staff Jun 25, 2026 6:21 PM

Heather Hoytink Takes Helm as President of The Hershey Company U.S.?blur=25

Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role

e4m Staff Jun 25, 2026 4:31 PM

Prerna Mehrotra: Clients Demand Fewer Partners and More Accountability?blur=25

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM

Anupriya Acharya Highlights India's Potential in Creative Data at Cannes?blur=25

Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more

Simran Sabherwal Jun 25, 2026 8:35 AM

Chris Wade?blur=25

Wade will lead communications for Reuters globally and will focus on external communications across both Reuters' editorial and commercial agendas

e4m Staff Jun 24, 2026 2:39 PM

Air India?blur=25

The account was previously handled by Initiative, part of IPG Mediabrands

e4m Staff Jun 24, 2026 2:34 PM

Tushar Banerjee Steps Down as VP of Digital at ABP Network?blur=25

Prior to joining ABP Network, Tushar Banerjee was associated with NDTV Convergence

e4m Staff Jun 24, 2026 1:54 PM

John Mescall Advocates for Human Creativity in AI-Driven Advertising?blur=25

John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity

Simran Sabherwal Jun 24, 2026 9:10 AM

Sameer Suneja joins Samsonite board as independent director?blur=25

Suneja is currently serving as the Group CEO and Executive Director of Perfetti Van Melle Group

e4m Staff Jun 23, 2026 7:09 PM

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem

Shveta Singh Jun 23, 2026 3:53 PM

Saurabh Agarwal Promoted to Vice President of Business at Paytm?blur=25

Prior to this elevation, he served as Associate Vice President II (AVP II) at Paytm

e4m Staff Jun 23, 2026 12:27 PM

Ankit Apurv Promoted to Vice President of Digital Marketing at Naukri.com?blur=25

Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company

e4m Desk Jun 22, 2026 2:29 PM

Niyati Agarwal Promoted to Vice President of Product at Gupshup?blur=25

Prior to her elevation, Niyati Agarwal held the role of Senior Director - Platform Strategy at the company

e4m Desk Jun 22, 2026 10:40 AM

Pfizer Inc.?blur=25

Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15

e4m Staff Jun 20, 2026 8:11 AM

N. Murali Takes Over as Chairman of The Hindu Group Publishing?blur=25

He succeeds Dr. Nirmala Lakshman, who stepped down as Chairperson upon nearing the completion of her three-year term

e4m Staff Jun 20, 2026 7:31 AM

India Today cover?blur=25

The post came exactly one day after his high-profile meeting with Indian PM Narendra Modi at the G7 Summit in Evian-Les-Bains, France

e4m Staff Jun 19, 2026 1:04 PM

Madison wins AMFI Outdoor advertising business?blur=25

MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World

e4m Staff Jun 19, 2026 11:51 AM

ZEEL Allocates 15% of Zee5 Football Revenue to Grassroots Development?blur=25

According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities

e4m Staff Jun 18, 2026 4:38 PM

Dentsu and IWMBuzz Launch Stream Culture 2026 Report on Streaming Trends?blur=25

Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends

e4m Staff Jun 17, 2026 1:33 PM

Richa Gupta Joins Honasa Consumer as SVP for E-Commerce Growth?blur=25

She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics

e4m Staff Jun 17, 2026 12:20 PM

India's Creative Agencies Shine at Cannes Lions 2026?blur=25

With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year

Isha Khatu Jun 17, 2026 9:05 AM

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

Campa?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM