deepika-padukon
With 82°E reporting a 30% drop in revenue, the potential deal signals a push toward scale and consolidation
The court said Lotus Herbals, which owns the long-standing “Lotus” trademark, is entitled to protection against the use of the name for a facial cleanser
e4m Staff Feb 17, 2026 11:29 AM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
Deepika Padukone has evolved from being a top film star into a cultural and commercial force, commanding attention not just on the big screen but across endorsements & campaigns
Soumya Gawri Jan 5, 2026 1:48 PM
The brand’s catalogue has grown to 14 products, with prices now starting as low as ₹450. This includes newly introduced mini sizes, which significantly lower the entry barrier for first-time users
e4m Staff Nov 28, 2025 6:03 PM
The campaign was conceptualized through a creative collaboration between Zero Fifty Media Works, Bisleri in-house creative team and Ace Director Uzer Khan
e4m Staff Nov 19, 2025 3:41 PM
Deepika Padukone made the announcement on October 15 with an Instagram Reel that has already racked up millions of views
e4m Staff Oct 16, 2025 6:40 PM
As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu Dhabi ad shows how creative intent can be overshadowed by public reactions
Aryendra Khan Oct 14, 2025 8:33 AM
Deepika joins her husband actor Ranveer Singh, who has been Experience Abu Dhabi’s brand ambassador since 2023
As brand ambassador, Deepika will part of the brand's initiatives like the Pink Friday Sale and Nykaaland
e4m Staff Sep 25, 2025 1:47 PM
While some critics called the creative 'boring' and messaging 'all over the place', others defended, saying that the reach could have been achieved because of the right targeting and organic push
Shalinee Mishra Aug 14, 2025 9:21 AM
The new film illustrates how Dyson’s range is engineered with a focus on real-world hair needs for diverse hair types, styles and weather conditions in India
e4m Staff Jul 28, 2025 1:07 PM
The power couple stars in its latest brand campaign, “Time aur Paise Dono Bachaye"
e4m Staff May 14, 2025 1:45 PM
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories for both the brands
Shalinee Mishra May 7, 2025 9:43 AM
Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, global partnerships, and creative empowerment
e4m Staff May 2, 2025 10:47 AM
In case of ‘most popular female actors’ there are more Bollywood actors than South stars, says the report - Ormax Stars India Loves
e4m Staff Mar 20, 2025 1:03 PM
This is almost 60% higher than Rs 63.2 crore it spent on advertising in FY23
As Deepika Padukone celebrates her birthday today, we reflect on how her journey is a masterclass in itself
Soumya Gawri Jan 5, 2025 7:55 AM
Shah Rukh Khan, Akshay Kumar, Amitabh Bachchan, and Salman Khan also part of the top 10 with Deepika Padukone being the only woman in the group, as per Hansa Research's ‘Brand Endorser Report’
e4m Staff Nov 26, 2024 1:18 PM
While star power can catalyze a brand’s initial success, long-term growth requires a strong foundation beyond celebrity involvement. Experts weigh in
Soumya Gawri Nov 22, 2024 9:09 AM
Deepika Padukone will soon be featured as a playable character within BGMI
e4m Staff Sep 16, 2024 10:49 AM
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
e4m Staff May 18, 2024 4:00 PM
The brand launches ‘New Fits, Infinite Possibilities’ campaign for its summer collection
e4m Staff Apr 20, 2024 8:36 AM
The campaign showcases a banter between the star couple - Ranveer and Deepika
e4m Staff Apr 5, 2024 11:48 AM
The Deepika Padukone for Pottery Barn collection is available starting March 22nd
e4m Staff Mar 25, 2024 12:00 PM
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
e4m Staff Feb 16, 2024 2:06 PM
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Ritika Raj Feb 16, 2024 1:00 PM
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Ashee Sharma Feb 8, 2024 9:04 AM
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sohini Ganguly Jan 5, 2024 7:40 AM
As per the company, the association with Deepika Padukone will elevate its brand presence and create a connection with the energetic and forward-thinking audience
e4m Staff Dec 29, 2023 12:13 PM
Deepika Padukone will be seen as the face of the new marketing campaigns across TECNO’s product portfolio
e4m Staff Dec 26, 2023 12:42 PM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
e4m Staff Dec 21, 2023 10:27 AM
Jain, SVP & MD - South Asia, Middle East & Africa at Levi Strauss & Co. tells us about the brand's association with on-ground events, marketing strategies, Deepika Padukone connection and more
Tanzila Shaikh Oct 4, 2023 8:26 AM
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
exchange4media Staff Aug 3, 2023 5:19 PM
The campaign talks of cutting through the clutter and staying ‘in the moment’
exchange4media Staff Jul 3, 2023 12:02 PM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Ruchira Jain Feb 20, 2023 11:11 AM
The ‘Pathaan’ duo practise the routine from Deepika’s recently launched skincare brand
exchange4media Staff Feb 10, 2023 4:29 PM
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM
The actor started his ad journey in 2005 as a little-known model for a hotel brand
exchange4media Staff Jan 16, 2023 9:08 AM
The actor will work with the brand to co-create a collection
exchange4media Staff Dec 9, 2022 2:42 PM
According to media reports, Padukone will be flying to Qatar to be a part of the tournament's finale on December 18
exchange4media Staff Dec 6, 2022 2:36 PM
‘Feels like home’ captures women practising everyday self-care rituals
exchange4media Staff Nov 19, 2022 9:45 AM
A TVC by Ogilvy 'Photocopy Nahi, Chuno Asli Amla, Dabur Amla' featuring Padukone has been launched to mark the association
exchange4media Staff Sep 26, 2022 12:06 PM