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From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
Krishnan Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as Chief Executive Officer
e4m Staff Aug 12, 2026 11:51 AM
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations
Imran Fazal Aug 12, 2026 8:36 AM
Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications
e4m Staff Aug 10, 2026 12:04 PM
Anika Agarwal is currently the Chief Marketing Officer at Orient Electric
Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as CEO
This round also saw participation from existing investors Yamaha Motor Corporation, Al Futtaim Group, Mitsui & Co. and venture debt firms like Alteria Capital, Innoven Capital and Stride Ventures
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition
e4m Staff Jul 22, 2026 1:55 PM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime
e4m Staff Jul 10, 2026 1:23 PM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Salvan was previously with the Japan Bank for International Cooperation
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
Most recently, Tiny Sengupta served as Country Director, Vision Care, Johnson & Johnson India
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Imran Fazal Jun 11, 2026 9:24 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
President Seok Woo Yong, who has led the business, will serve as advisor to the Head of Device eXperience (DX) Division
e4m Staff May 4, 2026 10:19 AM
The move has direct implications for state-level regulators such as the Tamil Nadu Online Gaming Authority, which had attempted in recent years to expand its oversight beyond real money gaming
Imran Fazal Apr 23, 2026 11:49 AM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
The AI Governance and Economic Group will be chaired by Ashwini Vaishnaw with Jitin Prasada
e4m Staff Apr 18, 2026 7:22 AM
In her role, Misra will support the communications backbone of SPECTRAFORCE, focusing on shaping communication strategies around emerging themes such as artificial intelligence and the future of work
e4m Staff Apr 14, 2026 10:20 AM
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Imran Fazal Apr 10, 2026 8:54 PM
Prior to this, Pallavi Poddar served as Chief Human Resources Officer at Fenesta Windows
A central theme of the government’s position is that the draft amendments remain firmly anchored within existing legal boundaries
Anuja Jain Apr 7, 2026 6:13 PM
Secretary S. Krishnan described the revisions as a four-part clarification exercise addressing persistent industry concerns around compliance, liability and enforcement
Anuja Jain Apr 7, 2026 5:59 PM
Arun Srivastava succeeds Shreyas Shibulal, who will continue as Founder and Member of the Board
The disclosures indicate that while the broadcaster’s financial performance has improved in terms of revenue and surplus generation, it continues to carry significant legacy obligations
Imran Fazal Apr 3, 2026 8:39 AM
Prior to joining Sterlite Electric, Frederic Andre M Trefois was associated with Sécheron Hasler Group and SNC-Lavalin Inc
e4m Staff Mar 24, 2026 4:06 PM