For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?

Neeta Nair Jun 27, 2026 7:52 AM

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Srikanth Velamakanni succeeds Sindhu Gangadharan, Managing Director, SAP Labs India, who completes the term as Chairperson in April 2026

e4m Staff Apr 27, 2026 2:47 PM

Previously, Tanuja Thapliyal worked with SITA

e4m Staff Feb 21, 2026 1:01 PM

The company also announced the opening of its fourth office in India

e4m Staff Feb 20, 2026 7:42 AM

Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives

Pooja Yadav Jan 30, 2026 9:12 AM

The campaign has been created in partnership with BBH India

e4m Staff Oct 30, 2025 4:37 PM

In the campaign film, Gauri Khan presents a sharp dilemma faced by the conscious Indian homeowner: the trade-off between aesthetic appeal and surface hygiene

e4m Staff Jun 3, 2025 3:02 PM

Eminent speakers and esteemed panellists from diverse fields ranging from e-commerce to entertainment enriched the event with insightful discussions and lively interactions

e4m Staff Feb 11, 2025 6:09 PM

The campaign spanned across 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai

e4m Staff Sep 23, 2024 2:21 PM

The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030

exchange4media Staff Sep 14, 2023 9:24 AM

Prior to this, Agrawal was with Forward Slash Consulting

exchange4media Staff Jul 28, 2023 11:10 AM

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers

Shantanu David Jul 3, 2023 8:25 AM

The campaign is a musical collaboration

exchange4media Staff Apr 18, 2023 6:21 PM

The campaign is targeted towards young parents who are constantly on the lookout to make their homes safer for their kids

exchange4media Staff Apr 16, 2023 6:00 PM

Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands

Tanya Dwivedi Jan 31, 2023 9:10 AM

The video will be amplified by digital content creators

exchange4media Staff Aug 14, 2022 2:00 PM

The investment services company will also support the league

exchange4media Staff Feb 21, 2022 4:01 PM

The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy

Kanchan Srivastava Jan 31, 2022 9:00 AM

Reduction in tariff and separate allocation for startups are some of the other demands of the sector

Mansi Sharma Jan 27, 2022 8:47 AM

The franchise names OctaFX as its official Trading Partner

exchange4media Staff Mar 31, 2021 6:28 PM

Big push for digital infrastructure and lowering of GST among the major demands

Nafisa Shaheen Jan 30, 2021 8:50 AM

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working

Priyanka Agrawal Dec 18, 2020 8:31 AM

The slice-of-life television commercial highlights the spray’s convenient and easy-to-use format

exchange4media Staff Jul 11, 2020 9:53 AM