core
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry
e4m Staff Apr 20, 2026 9:46 AM
Christopher Baker will oversee operational performance and growth across the Atmosphere Hotels & Resorts brand portfolio in India, Italy, Maldives, and Nepal
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
The Netcore founder lays out an AI-powered framework for maximising customer lifetime value, and calls on marketers to think of themselves as chief profitability officers
e4m Staff Mar 13, 2026 4:24 PM
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
NATIVE CONTENT Jan 8, 2026 2:00 PM
While Netcore bagged 4 golds, 5 silver and 8 bronze metals, ReBid took home 3 golds and 5 silver metals
At MarTech Summit 2025, the Chief Customer and Marketing Officer of Netcore outlined how multi-agent workflows are turning marketing's long-standing ‘impossible problems’ into operational reality
e4m Staff Dec 10, 2025 3:27 PM
A new Comscore report shows how AI access points, values led buyers and marketplace disruptors are reshaping the 1.2 billion user consumer goods economy
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Brij Pahwa Nov 27, 2025 12:46 PM
Comscore report explores how mobile, social media, and athlete influence are rewriting the rules of sports engagement in India
Vivek Jaiswal joined Comscore in 2022 as Sales Director, where he has been instrumental in supporting growth across key accounts in the region
e4m Staff Oct 30, 2025 2:49 PM
In the News/Information category, the Group recorded a Total Digital Population of 295 million unique visitors, as per Comscore rankings for July 2025
e4m Staff Aug 29, 2025 12:11 PM
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high-street real estate
PM Modi's posts typically combine emotionally charged visuals, direct communication, and strong positioning on issues
Shalinee Mishra Jun 28, 2025 5:00 PM
In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market
Kanchan Srivastava May 23, 2025 8:35 AM
As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
e4m Staff Mar 27, 2025 2:16 PM
As per Comscore data, YouTube got 411 million unique visitors across desktop and mobile platforms in December 2024
Kanchan Srivastava Mar 10, 2025 10:23 AM
The agency bagged a total of 9 metals including 5 golds, 2 silver and 2 bronze metals across categories
Among the other key winners are Mobavenue, HDFC Sky by ReBid, Microsoft Copilot Lab and Cipla Med
According to the latest Comscore data for January 2025, esakal.com has been ranked No. 1 among Marathi news and information publisher
NATIVE CONTENT Feb 28, 2025 6:12 PM
The Company witnessed an improvement of 16 points in its score from 2023, placing it in the 93rd percentile across the global Media, Movies & Entertainment industry
e4m Staff Feb 19, 2025 6:08 PM
Nishant joins Netcore Cloud from Sprinklr where he served as Senior Director in the marketing team
e4m Staff Feb 12, 2025 10:41 AM
The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be financial, e4m has learnt
Kanchan Srivastava Jan 27, 2025 8:16 AM
Keller was previously head of market intelligence and global product strategy at Samsung Ads
Guest Column: Kalpit Jain, Group CEO of Netcore Cloud, shares insights on why gamification is crucial for success in the eCommerce sector
Kalpit Jain Dec 20, 2024 9:38 AM
A new company will be established in India, trading and operating under the name Cultivating Leadership
e4m Staff Nov 22, 2024 4:54 PM
Comscore’s 'State of Social Media 2024' report reveals interesting insights into CTV consumption growth in India
e4m Staff Nov 20, 2024 8:23 AM
The study, set to be launched soon, aims to deliver comprehensive insights that will empower brands, publishers, OTT players, agencies, and broadcasters
e4m Staff Oct 22, 2024 11:33 AM
Number of unique visitors on social media sites has also declined this year compared to 2023, reveals a Comscore report
Siddharth Gopalkrishnan brings in over 16 years of experience from McKinsey & Co.
e4m Staff Sep 24, 2024 10:23 AM
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective
Shantanu David Sep 19, 2024 8:42 AM
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
exchange4media Staff Aug 25, 2023 8:46 AM
Narayanan will be pivotal in accelerating the company's global expansion plans and fortifying its leadership positioning
exchange4media Staff Aug 2, 2023 1:24 PM
This partnership will help app developers and brands looking to use mobile OEM advertisement
exchange4media Staff May 3, 2023 1:37 PM
Raheja has over 25 years of hospitality industry experience
exchange4media Staff Apr 25, 2023 6:03 PM
Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform
exchange4media Staff Mar 27, 2023 12:25 PM
As per the report, Aaj Tak has got 70,978,073 cross-platform actions this January
exchange4media Staff Feb 20, 2023 9:46 AM
The collaboration is expected to save valuable developer hours for the company, apart from the overall improvement in user experience
exchange4media Staff Jan 24, 2023 5:16 PM
As per Comscore Videometrix MultiPlatform Report for July 2022, India Today Group has a digital viewership of 98.6k
exchange4media Staff Sep 28, 2022 1:44 PM
Visakh Vijayakumar and Atul Nandoskar to serve as Sales Directors for India
exchange4media Staff Sep 14, 2022 3:21 PM
Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters
exchange4media Staff Aug 23, 2022 1:27 PM