They aim to achieve mutual objectives of content localization, enhancing user-experience with a simplified application interface, and encourage content diversity on its platform

exchange4media Staff Jan 13, 2021 1:44 PM

Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation

exchange4media Staff Jan 6, 2021 1:00 PM

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as the fastest-growing content category

Javed Farooqui Jan 5, 2021 8:30 AM

The monetization strategies include banner ads, and those based on video and push notifications

Tasmayee Laha Roy Nov 30, 2020 8:23 AM

DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos

exchange4media Staff Oct 29, 2020 12:35 PM

The long hour music block of Bollywood songs and some original tracks of top-notch Bollywood singers

exchange4media Staff Oct 16, 2020 2:07 PM

The new pact with NH Studioz is in line with Chingari’s efforts to collaborate with multiple entertainment platforms

exchange4media Staff Oct 12, 2020 3:34 PM

The collaboration entails featuring content from The Q India on the homegrown short-form video platform

exchange4media Staff Oct 1, 2020 11:37 AM

Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists

Tasmayee Laha Roy Sep 24, 2020 9:12 AM

All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection

exchange4media Staff Sep 18, 2020 12:24 PM

Chingari will introduce ALTBalaji’s verified brand page and host snackable video content of its most popular series

exchange4media Staff Sep 1, 2020 4:27 PM

Vishal-Shekar, Meet Bros, Shankar Mahadevan, Hema Mailin, Ankit Tiwari, Neeti Mohan, Tanishk Bagchi, Vijay Prakash have come together to create a Ganesh Chaturthi special album with 33 tracks

exchange4media Staff Aug 18, 2020 2:41 PM

The homegrown short video platform will award Rs 1 crore prize money to the best content creator and Rs 5 Lakh to state winners

exchange4media Staff Jul 15, 2020 11:19 AM

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

Tasmayee Laha Roy Jul 15, 2020 8:40 AM

The app developers will also provide revenue share to composers for songs that become popular on the platform

exchange4media Staff Jul 6, 2020 12:50 PM

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no

Tasmayee Laha Roy Jul 1, 2020 8:51 AM

The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the audience TikTok left behind

exchange4media Staff Jul 1, 2020 8:48 AM