Chingari founders launch audio-only social media platform Fireside

The app is available on both the iOS & Android platforms

e4m by exchange4media Staff
Updated: May 4, 2021 12:23 PM
fireside

Short-video platform Chingari's founders have launched a Clubhouse-like audio-only social media platform Fireside. The app is available on both the iOS & Android platforms.

"The pandemic has imbued uncertainty and isolation, leaving people craving for human interaction. fireside enables users to listen to the voice of their loved ones by bridging emotional gaps, leaving them emotionally touched and connected.  With a keen focus on building rich communities, fireside aims to cater to the Indian market with clubs and groups that are tailored to suit local needs and sensibilities,” says Fireside CEO & Co-Founder Sumit Ghosh.

While using fireside, users can do regular work, play video games, finish household chores, work out, take a shower or create visual art and the app will ensure that their voice is heard. Making digital experiences more intimate, fireside amalgamates entertainment and socialisation with a personal voice touch. The app offers a common virtual location (room) with common shared topics or interests so that like-minded people can come together for long and meaningful conversations.

Fireside creates a safer space for communities, breaks barriers, nurtures creativity, gives a platform to every voice, builds connection, and notably, it makes Indians get talking. It comes with the founders’ vision of ensuring the voice of every Indian is heard by creating a space for communities to come together and discuss their issues and interests.

“To mirror the diversity of the country like ours, there needs to be an egalitarian social platform that is inclusive of folks who can barely read and write. With fireside, even those who are minimally literate, can open their ideas up for the world to hear,” says Fireside Co-Founder Aditya Kothari.

Enabling social discovery by connecting people through sound, fireside saves time and connects people easily. The nature of the sessions on the platform can range from discussions, debates, educational talks, helplines, post-match sports reviews, quizzes, or even a leisurely banter among friends in big cities, small towns, or even villages. With the facility to have open and closed rooms, the scale and significance of a particular discussion can vary as per the users’ needs.

The concept of audio-based fireside is backed by research of scholars and industry experts and is being touted as the next big leap in online human conversational interaction. Users can club their niche interests and chat about anything to stay up to date. They can also listen and learn as a member of the audience during audio sessions. From workshops to debates, from fan fiction to candid confessions, this platform aims to be an outlet for whoever wishes to speak and to listen. The pandemic has also made people realise the significance of quick and constant engagement to amplify urgent messages and fireside suits the needs perfectly.

“The need of the hour is a virtual space which dispenses information on Covid and amplifies SOS requests. To support this, we have 24X7 Covid helpline rooms on fireside where folks can drop in and relay their requests and questions," concludes Sumit

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