Homegrown app Chingari inks music licensing deal with T-Series

All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection

e4m by exchange4media Staff
Updated: Sep 18, 2020 12:24 PM
Chingari

Made-in-India short-video sharing platform Chingari has announced its licence agreement with T-Series for licensing the T-Series music catalogue on its platform. All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection.

Sumit Ghosh, Co-founder and CEO of Chingari App, said, “This collaboration marks the coming together of — music and social media — the two best entertainment sources. Chingari users will now be able to choose from thousands of songs from the T-Series music library to make their creation more lively and fun. From Bollywood to Indiepop and from melody to melancholy across all Indian languages, T-Series music library on Chingari has songs for every content genre and every emotion.”

Bhushan Kumar, Managing Director, T-Series, said, “The licensing pact between T-Series and Chingari is a win-win for both sides as this mutually beneficial agreement amalgamates social media and music while promoting business ethics. This sets the right precedent for social media platforms and music rights owners to work and evolve together. We are delighted to have Chingari onboarded with our music licensing.”

Neeraj Kalyan, President, T-Series, said, “The collaboration with Chingari promotes fair business practices and makes for a collaborative environment in which social apps, music labels and artists can flourish together. Our vibrant music catalog of contemporary Bollywood songs, singles by popular artists, and plethora of regional content across Indian languages will offer endless opportunities to the young creator community of Chingari. We support the entrepreneurial spirit of young team at Chingari and wish them all success in all their endeavors.”

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