We are already making revenue from ads: Sumit Ghosh, Chingari

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

e4m by Tasmayee Laha Roy
Updated: Jul 15, 2020 8:53 AM
Chingari

Chingari has already become a favourite hotspot for the Indian creators after the exit of popular short video platform TikTok. After users gave it a big thumbs up, Chingari recently announced - that it will pay the Indian music composers to create and share fresh music on its platform. The app already has a lot of TikTok creators on board. So what next?
"After India’s Ban on Chinese App, TikTok content creators are looking for a new homegrown app. Chingari welcomes all creative content creators to join Chingari and upload their creations on the free platform. Just like TikTok, we will also pay content creators based on how viral the video becomes," said Sumit Ghosh, co-founder, Chingari.
Ghosh talks to E4m on how Chingari garners over 25 million downloads in 30 days, their monetisation option and much more.
Excerpts:
Do you think the current rate of download growth is sustainable? What do you think would be the stickiness of all those coming to your platform post the ban imposed on Chinese apps by the government? 
Post the Chinese Apps Ban, we have seen a huge user growth at Chingari. Even with the basic features, we were trending on top in Google PlayStore. Since then we have started making our application more seamless. Currently, we are working on making our UI/UX more interesting, and surely there are many more interesting features and updates coming up which are surely going to make users stick to the app and will attract new users as well.
 After the app ban, there are so many options for users now even in terms of Indian apps. How does Chingari set itself apart from others?
Chingari is doing really well and people are loving the platform. What sets the Chingari apart from the other apps is its simplicity, usability, easy accessibility even in the most remote locations. It's a general app that can be used by anyone. With zero complexity and 100% severity, Chingari is the “Bharat ka Apna App” for everyone. Also, people want and enjoy three things— entertainment, news, and games — and Chingari has all three in it, making it the best and a single app for all. 
 Is the current growth in traction also reflective on the monetization options of the platform? Tell us about the brands you are already working with and the marketing tools that the brands can use on your platform to target their customer base?
We are already making revenues from advertisements and brand ties ups are in discussion stages.
Are the companies who were running active campaigns with any of the Bytedance or other similar Chinese app platforms making an overnight shift to Chingari?
The banning of the apps came as a shock to Indian creators who had millions of followers. Chingari saw an upsurge in the number of users hitting 100,000 downloads every hour since the ban of TikTok and now has over 25+ million users. Definitely, many companies shifted to Chingari and many other brand tie-ups are underway which will be live and official very soon.
 Are you looking at any technical updates to manage the sudden explosion of users?
After the TikTok ban announcement, we have seen a sudden surge in views and downloads. Chingari also saw 10 lakh views per 30 mins and 1 lakh downloads per hour. The AWS cloud server and Chingari Developer Team are working hard to make sure all our users have a seamless experience of the app. The whole team is working towards making sure that our interface, servers, and backend are strengthened to handle any number of users with ease.
Are you planning to move from just vernacular languages to English as well and target tier 1 audience?
No, we are not going to implement such a change. As we all know India is a multicultural nation and a land of many languages. Our app Chingari is a homegrown ‘Shudh Desi App’ and users can make their videos in English हिंदी বাংলা తెలుగు ಕನ್ನಡ मराठी ગુજરાતી ਪੰਜਾਬੀ தமிழ் മലയാളം. 

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