Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors

Tasmayee Laha Roy Aug 7, 2020 8:02 AM

Apart from a surge in downloads, Chingari also has brand tie-ups in the pipeline, says co-founder Sumit Ghosh

Tasmayee Laha Roy Jul 15, 2020 8:40 AM

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari would surely enter the marketers’ media mix no

Tasmayee Laha Roy Jul 1, 2020 8:51 AM

Fortified with an increasing number of internet users and a bulky digital budget, the state is well prepared for the fight online, say analysts

Tasmayee Laha Roy Jun 18, 2020 8:23 AM

From India-specific campaigns to in-app features, the video-sharing platform is on a ‘safety first’ mode

exchange4media Staff May 13, 2020 8:05 AM

In a panel discussion on influencers, industry experts discuss the value influencers can bring for brands in a digital era

exchange4media Staff Dec 20, 2019 8:18 AM

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

The campaign encourages the community to spot suicidal tendencies in their loved ones and help them share and overcome their worst fears

exchange4media Staff Sep 9, 2019 4:40 PM

Prior to this, Tyagi was Product and Marketing Head, Digital, at Zee Media Corporation

exchange4media Staff Jul 17, 2019 7:37 PM

The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok

exchange4media Staff Jul 1, 2019 12:31 PM

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff Jun 12, 2019 5:01 PM

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

exchange4media Staff May 21, 2019 5:19 PM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan Dec 6, 2018 8:25 AM