In a panel discussion on influencers, industry experts discuss the value influencers can bring for brands in a digital era

exchange4media Staff Dec 20, 2019 8:18 AM

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

The campaign encourages the community to spot suicidal tendencies in their loved ones and help them share and overcome their worst fears

exchange4media Staff Sep 9, 2019 4:40 PM

Prior to this, Tyagi was Product and Marketing Head, Digital, at Zee Media Corporation

exchange4media Staff Jul 17, 2019 7:37 PM

The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok

exchange4media Staff Jul 1, 2019 12:31 PM

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff Jun 12, 2019 5:01 PM

Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India

exchange4media Staff May 21, 2019 5:19 PM

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff May 6, 2019 6:10 PM

Raj Mishra, Business Head of TikTok India, says users' privacy and protection are of utmost importance to the brand

Dolly Mahayan Dec 6, 2018 8:25 AM