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applause entertainment firework?blur=25

As part of the partnership, Applause Entertainment will develop ambient content around existing shows and IPs, original content in short format for Firework

exchange4media Staff Feb 20, 2020 12:12 PM

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By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

lightstream?blur=25

This collaboration is in line with Firework’s overall strategy to create a profitable, high-quality, curated content platform

exchange4media Staff Jan 14, 2020 12:17 PM

Gaana Stories?blur=25

Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

exchange4media Staff Dec 23, 2019 7:27 PM

Facebook Thumbstoppers?blur=25

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

Xaxis?blur=25

Xaxis in partnership with Sizmek created a new style of social advertising allowing advertisers to capitalise on evolving consumer behaviour

exchange4media Staff Feb 20, 2019 4:48 PM