Ventes Avenues appointed authorised reseller of BIGO Ads

BIGO Ads integrates video & audio calling app imo, short-form video platform Likee and other applications

e4m by exchange4media Staff
Published: Apr 15, 2020 3:05 PM  | 2 min read
Bigo and Ventes Avenues

BIGO Ads is a part of BIGO, which has an average of 349.4 million monthly active users from all BIGO Apps and begins showcasing its advertising products to Indian brands.

BIGO Ads from BIGO is an ads platform, providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads mainly integrates imo, the video and audio calling app with global MAU 210 million (Data from the JOYY Fourth Quarter 2019), and Likee, a popular global short video creation platform with global MAU 115 million (Data from the JOYY Fourth Quarter 2019) and other applications. BIGO Ads will provide marketing solutions driven by huge amounts of social entertainment data, as well as high-quality content to enhance by enriching the user portrait system, to accomplish advertisers and partners’ marketing objectives in different scenarios.

BIGO Ads utilizes cutting-edge machine learning technology, powerful Artificial Intelligence algorithms, comprehensive big data analysis, and processing capabilities to support branding and performance advertising solutions for advertisers. With various advertising formats, such as Banner, Native, Video and different cooperation models like Programmatic buying, Reserved branding Ads and Auction Bidding Ads, BIGO Ads provides one-stop integrated marketing solutions for advertisers to reach the targeted audience, increase brand awareness, enhance branding value and maximum ROI.

BIGO Ads announces that Ventes Avenues becomes the official reseller of BIGO Ads platform in the south and west India.

Ventes Avenues is a Mobile Media Company specializing in Mobile Performance and Mobile Audiences. Ventes in its mobile media journey is committed to delivering Audiences with Placement Guarantees, with its innovative ad units specially created for smartphones ensuring viewability and brand safety. Having worked with over 200 advertisers and their advertising agencies across campaigns to help them reach and engage with their audiences. Ventes’ USP includes multi-level targeting and direct control over its inventory.

Niloufer Dundh, Founder & CEO of Ventes Avenues says “Ventes Avenues is delighted to partner with Bigo in India, we are honoured to be chosen and have set up dedicated teams for both Likee and imo here in India. Likee and imo makes for a unique engagement opportunity for brands to explore. We are looking forward to new learning, new highs and doing path-breaking work with BIGO here in India.”

BIGO Ads is glad to partner with Ventes Avenues. With Ventes Avenues' in-depth understanding of the market and excellent relationship in India, as well as the rich and efficient marketing solutions of BIGO Ads, we will provide advertisers with a better service and achieve marketing objectives.

BIGO Ads looks forward to taking this service further and helping local business.

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