celebrity
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities
e4m Staff Jun 24, 2026 2:47 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Shalinee Mishra Jun 15, 2026 8:56 AM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
Actor, model and fitness enthusiast Milind Soman believes the strength of his personal brand comes from a consistently lived lifestyle rather than a calculated marketing strategy
Shalinee Mishra Mar 14, 2026 8:45 AM
Myntra Birthday Blast is the platform's flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season
e4m Staff Feb 27, 2026 2:55 PM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
Through this campaign, the brand is entering the beauty and grooming category
e4m Staff Feb 13, 2026 4:45 PM
There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers
Aryendra Khan Feb 13, 2026 8:46 AM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 9:25 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message writes on the new wave of celebrity-driven banking ads
Ganapathy Viswanathan Dec 5, 2025 12:53 PM
From Dharmendra to Imran Khan, viral death hoaxes expose a disturbing misinformation economy where grief becomes engagement, and engagement becomes revenue for platforms
Aryendra Khan Nov 27, 2025 3:49 PM
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
e4m Staff Oct 15, 2025 8:51 AM
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
As per a Kroll report, brand value of top 25 Indian celebrities stands at $2bn; Ranveer Singh in 2nd spot with $170.7 mn, Shah Rukh Khan at No. 3 with $145.7 mn
e4m Staff Sep 25, 2025 8:21 AM
Industry observers say multiple influencer marketing agencies often float the same creator's name; lack of universal verification registry also cause for confusion
Shalinee Mishra May 21, 2025 8:46 AM
While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts
Shalinee Mishra Mar 18, 2025 8:52 AM
From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and collaboration deals from brands
Jagruti Verma Mar 13, 2025 9:25 AM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
While star power can catalyze a brand’s initial success, long-term growth requires a strong foundation beyond celebrity involvement. Experts weigh in
Soumya Gawri Nov 22, 2024 9:09 AM
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Akhil Reddy, the owner of the Indian Racing League, discusses the popularity of motorsport in India, celebrity interest, and the economic potential of the sport among other things
Ruhail Amin Sep 30, 2024 8:49 AM
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by CCPA against misleading ads
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
During 2023 H1, Akshay Kumar was the most visible star with an average visibility of 31 hours per day across all channels, as per a TAM AdEx report
exchange4media Staff Aug 23, 2023 11:59 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
The court has granted the actor interim protection of his personality and celebrity rights
exchange4media Staff Nov 26, 2022 10:54 AM
Nic Watt has spent more than 20 years working in the video game and blockchain industry
exchange4media Staff Nov 3, 2022 3:43 PM
According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post
exchange4media Staff Sep 28, 2022 7:03 PM
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
exchange4media Staff Sep 13, 2022 6:02 PM
Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report
exchange4media Staff Jun 28, 2022 12:22 PM
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
exchange4media Staff Jun 15, 2022 3:07 PM
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
exchange4media Staff Jun 11, 2022 9:04 AM
The strategic association between Bam and Ola will create content that effectively communicates the brand’s value proposition in an innovative and entertaining manner
exchange4media Staff Aug 27, 2021 12:57 PM
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
exchange4media Staff Aug 10, 2021 12:11 PM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce
exchange4media Staff Jun 14, 2021 7:24 PM
Where some have drawn criticisms for being ignorant about the seriousness of the pandemic, celebs like Sonu Sood and Pat Cummins are being praised for doing their bit in the fight against coronavirus
Ruhail Amin Apr 29, 2021 9:01 AM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
exchange4media Staff Mar 19, 2021 11:45 AM
With the launch, the company aims to cater to the marketing needs of over 50 million SMEs in India
exchange4media Staff Mar 10, 2021 1:22 PM