cars

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 4 days ago

The ad has clinched the title of the single-most watched ad on the video-streaming site in India

exchange4media Staff 1 week ago

In her maiden trip to India, Australian social media celebrity and vlogger, Supercar Blondie shares her passion to drive hybrid electric cars and talks about benefits of social media

Priyaankaa Mathur 06-May-2019

OPEN is introduced by Revv, a car subscription provider, with an aim to re-imagine mobility solutions for users’ needs

exchange4media Staff 25-March-2019

With the two new films, CARS24 moves conversation around selling a car from a purely transactional experience to a more emotional and memorable one

exchange4media Staff 02-March-2019

Co- produced by Guneet Monga's Sikhya entertainment the film deals with the stigmas associated with what women go through during menstruation

Priyaankaa Mathur 28-February-2019

Brand Nike is leveraging a powerful social message as its marketing strategy through Serena Williams in its latest ad film released at the 2019 Oscars

Noel Dsouza 28-February-2019

The automobile industry on an average is growing in single digits but the pre-owned car market is growing at more than 15% per annum

Dolly Mahayan 19-February-2019

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman 25-January-2019

The Japanese automaker has launched KICKS, a compact SUV, in India after a gap of six years

Dolly Mahayan 24-January-2019

At the India Brand Conclave, the CEO explains how they are building one of India’s biggest auto businesses on the back of used cars

exchange4media Staff 29-November-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders

exchange4media Staff 20-September-2018

Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

exchange4media Staff 23-July-2018

Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with credible partners such as the National Commission for Women and The Hans Foundation backing the cause

exchange4media Staff 19-May-2018

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman 24-April-2018

Sen joined the Marketing & Sales wing of the company in 2006 and has been instrumental in taking Honda Cars to a strong position in his 12-year stint

exchange4media Staff 02-April-2018

Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre

exchange4media Mumbai Bureau 06-March-2018

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