CARS24 launches campaign to introduce its car inspection service CarTruth
The campaign humorously highlights the frustrations buyers experience with exaggerated claims like no accidents or low mileage
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Published: Oct 22, 2024 4:14 PM | 1 min read
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Buying a car is more than just a financial decision—it’s about excitement, freedom, and new beginnings. However, many buyers face doubt and uncertainty, unsure if the vehicle they’ve chosen has hidden mechanical issues or unseen flaws. CARS24, India’s leading autotech platform, has launched CarTruth, a Pre-Delivery Inspection (PDI) service designed to eliminate these risks. The company has launched a campaign to introduce the service.
"Buying a car should feel like an achievement, not a gamble," said Gajendra Jangid, CoFounder and CMO of CARS24. "Too often, buyers discover issues only after the purchase. CarTruth empowers them to uncover these risks before making a commitment, offering peace of mind backed by years of diagnostic expertise."
The digital campaign is titled "Ha-ha nahi, wah-wah!". The campaign humorously highlights the frustrations buyers experience with exaggerated claims like "no accidents" or "low mileage." In the ad, a seller’s false statements are met with laugh tracks, until CarTruth steps in to reveal the truth—turning potential ‘Ha-ha’ moments into ‘Wah-wah!’ experiences.
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