Škoda celebrates 25 years in India with limited editions and an endearing ad film
Marking a milestone with just 1,500 units, Škoda blends exclusivity and emotion as its anniversary ad film wins hearts with the story of ‘Doda,’ a car seen as family
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Published: Aug 21, 2025 8:08 AM | 3 min read
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Celebrating 25 years in India, Škoda unveiled its limited edition cars with an adorable ad film to commemorate the milestone. Conceptualized by BBH India, the TVC titled ‘Fans, not Owners’ kicks off with Maya, a 3-year-old girl, in the Principal’s office of the school she’s being admitted to. When asked what she likes the most, she proudly answers, “I love my Doda,” leaving the Principal bemused. A montage of moments where she’s mentioning ‘Doda’ gradually reveals that she’s mentioning the Škoda car that they own. Right after the montage, the Principal says, “You know what, Maya, even I love my Doda,” showing that she too owns a Škoda car.
The heartwarming ad perfectly portrays the deep connections that develop between the kids and the family car. In Maya’s world, she almost treats Škoda as a reliable friend – making us see our cars in a different light altogether.
Parikshit Bhattaccharya, Chief Creative Officer at BBH India, explains, “Škoda was never 'just a car.’ It was always an emotion. With the ‘Fans, Not Owners' campaign, we've tapped into the love and passion of fans. The campaign celebrates 25 years of adoration and loyalty in a way that's real and heartfelt. These are exciting times for the brand and for all of us who get to be a part of this incredible celebration.”
Netizens shared their experiences with their Škoda cars on social media, with one user saying, “My first car was a Doda. Always heart,” while others praised the advert, saying, “Doda's fan is so cooool.... and Doda tooooo.... simply clever and cute way to express pure love.”
Ashish Gupta, Brand Director at Škoda Auto India, says, “At Škoda Auto India, we’ve always believed that our customers are more than just owners. They’re passionate fans who truly live the brand. As we celebrate 25 incredible years in India, it’s this deep emotional connection that powers us forward. Our new campaign, ‘Fans, Not Owners’, is not just a celebration of our journey, but a reflection of the passion our fans bring to the brand, alongside the relentless commitment of our team and the strength of our dealer partners.”
Paritosh Srivastava, CEO at Saatchi & Saatchi India, BBH India, and Saatchi Propagate, says, “Škoda’s 25 years in India is a huge milestone, and being part of this journey for a decade makes the celebration even more special for us. Our partnership has always been about building brand love, earning trust, and taking Škoda to more people across the country. The ‘Fans Not Owners’ campaign is a step forward in that direction, and we are excited to continue building on this legacy while supporting Škoda in realising its future ambitions.”
Limited to just 500 units each, these limited editions aim to blend exclusivity, style, and Škoda's hallmark driving experience while marking a key milestone in the brand's India story. The models will feature some design enhancements, a new Monte Carlo body kit, underbody lighting, puddle lamp, and a 360-degree camera. The models will also include a special 25th Anniversary badging on them.
The heartwarming ad perfectly portrays the deep connections that develop between the kids and the family car. In Maya’s world, she almost treats Škoda as a reliable friend – making us see our cars in a different light altogether.
Parikshit Bhattaccharya, Chief Creative Officer at BBH India, explains, “Škoda was never 'just a car.’ It was always an emotion. With the ‘Fans, Not Owners' campaign, we've tapped into the love and passion of fans. The campaign celebrates 25 years of adoration and loyalty in a way that's real and heartfelt. These are exciting times for the brand and for all of us who get to be a part of this incredible celebration.”
Netizens shared their experiences with their Škoda cars on social media, with one user saying, “My first car was a Doda. Always heart,” while others praised the advert, saying, “Doda's fan is so cooool.... and Doda tooooo.... simply clever and cute way to express pure love.”
Ashish Gupta, Brand Director at Škoda Auto India, says, “At Škoda Auto India, we’ve always believed that our customers are more than just owners. They’re passionate fans who truly live the brand. As we celebrate 25 incredible years in India, it’s this deep emotional connection that powers us forward. Our new campaign, ‘Fans, Not Owners’, is not just a celebration of our journey, but a reflection of the passion our fans bring to the brand, alongside the relentless commitment of our team and the strength of our dealer partners.”
Paritosh Srivastava, CEO at Saatchi & Saatchi India, BBH India, and Saatchi Propagate, says, “Škoda’s 25 years in India is a huge milestone, and being part of this journey for a decade makes the celebration even more special for us. Our partnership has always been about building brand love, earning trust, and taking Škoda to more people across the country. The ‘Fans Not Owners’ campaign is a step forward in that direction, and we are excited to continue building on this legacy while supporting Škoda in realising its future ambitions.”
Limited to just 500 units each, these limited editions aim to blend exclusivity, style, and Škoda's hallmark driving experience while marking a key milestone in the brand's India story. The models will feature some design enhancements, a new Monte Carlo body kit, underbody lighting, puddle lamp, and a 360-degree camera. The models will also include a special 25th Anniversary badging on them.
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