TBWA\Lintas Mumbai’s ‘Don’t Look Up’ for Steadfast, which won a Bronze Lion in Film Craft (Script), is built on a familiar behaviour seen across India’s cash-driven economy

Aryendra Khan Jun 24, 2026 8:54 AM

LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history

Aryendra Khan Apr 7, 2026 8:19 AM

Three films, three everyday anxieties, and one quiet argument for why millions of Indians reach for the Astrotalk app

Aryendra Khan Mar 30, 2026 9:55 AM

The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to

Aryendra Khan Mar 30, 2026 9:18 AM

Apple’s ‘Shot on iPhone 17 Pro’ film blends live-action and stop-motion craft to tell a moving Chinese New Year story, and wins top honours at ONE Asia

Aryendra Khan Mar 5, 2026 8:41 AM

From tyres that refuse to skid to a masala soda that has never left our hearts, here are a few ads that caught our attention this week

Aryendra Khan Feb 21, 2026 8:42 AM

As we wrap up the second week of 2026, we look back at the brand campaigns that stood out this week

Aryendra Khan Jan 10, 2026 8:06 AM

Air India launches a new five-film brand campaign capturing real traveller reactions as the airline enters 2026 with refurbished cabins, new aircraft, upgraded lounges and modern digital experiences

e4m Staff Dec 12, 2025 3:36 PM

BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand

Aryendra Khan Dec 9, 2025 2:27 PM

A sneak peek at how Cadbury's 1994 cricket commercial turned uninhibited celebration into a cultural phenomenon, and why its 2021 remake hit another century

Aryendra Khan Sep 12, 2025 9:27 AM

Marking a milestone with just 1,500 units, Škoda blends exclusivity and emotion as its anniversary ad film wins hearts with the story of ‘Doda,’ a car seen as family

Aryendra Khan Aug 21, 2025 8:08 AM

From serving food to serving purpose, Zomato’s new black-and-white campaigns trade cheer for grit, redefining ‘hustle’ as the brand’s boldest flavour yet

Aryendra Khan Aug 20, 2025 8:09 AM

Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage

Anuja Jain Aug 15, 2025 1:30 PM

Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover

Soumya Gawri Jul 4, 2025 3:27 PM

Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare

Soumya Gawri Jul 3, 2025 8:04 AM

We break down a diverse mix of ads of various industries to see which ones nailed it and which fell short

Soumya Gawri May 24, 2025 8:11 AM

Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings

Soumya Gawri Apr 24, 2025 9:29 AM

At just 83 seconds, the spot makes a strong emotional and strategic case for the humble yet dependable fixed deposit, through the lens of everyday familial experiences

Soumya Gawri Apr 22, 2025 10:13 AM

Which brands hit it out of the park? Who got clean bowled? Here's our list for the week

Soumya Gawri Mar 22, 2025 9:06 AM

While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.

Soumya Gawri Mar 19, 2025 9:05 AM

The ad serves as a compelling narrative that intertwines the vastness of infrastructure development with the intimate aspirations of individuals

Soumya Gawri Mar 17, 2025 7:08 PM

The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma Aug 18, 2022 8:54 AM

Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré

Mansi Sharma Aug 20, 2021 8:27 AM

From Family Man's 'job hunt' to Nutralite's 90s-style rap, here are some exceptional work done between May 24 and June 4

Mansi Sharma Jun 8, 2021 8:37 AM

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM