ad-review

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza 1 week ago

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza 27-May-2019

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza 14-May-2019

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza 07-May-2019

Industry experts say the ad films have a fresh new perspective to advertise the HE Magic Duo

Noel Dsouza 03-May-2019

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza 24-April-2019

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza 11-April-2019

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza 10-April-2019

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza 04-April-2019

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza 26-March-2019

Industry experts share their viewpoints on the fifth edition of Levi’s #IShapeMyWorld campaign. The campaign features women from different walks of life who have taken charge of their own destiny

Noel Dsouza 13-March-2019

The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges

Ruhail Amin 16-June-2016

Breaking the cliché of bike ads as being macho and hip, the new TVC for Royal Enfield showcases the essence of its making and pays a tribute to the city it belongs to – Chennai.

Preeti Hoon 29-March-2011

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