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On his birthday, a look at some of the latest campaigns that have leveraged Ayushmann Khurrana’s relatable persona across travel, payments, sleep, fashion, paints and retail
e4m Staff Sep 14, 2026 9:14 AM
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and drive discovery and sales
Shalinee Mishra Sep 12, 2026 8:45 AM
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
Bhandari has built a reputation for combining commercial understanding with strong industry relationships and an ability to identify new business opportunities
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
HFE has been part of India’s clean energy journey for the last 14 years
e4m Staff Aug 17, 2026 10:54 AM
Heda was previously serving as Assistant General Manager - Brand & Communications at Vi
e4m Staff Aug 11, 2026 3:44 PM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
The partnership marks the launch of Pepperfry's new brand philosophy, "Fashion for Your Home"
e4m Staff Aug 10, 2026 5:42 PM
Season 4 of the Pro Govinda League will be held from August 25 to 27, 2026, at The Dome, SVP Stadium, Worli, Mumbai
e4m Staff Aug 10, 2026 5:34 PM
At Blue Buzz, Ashraf will focus on strengthening the firm’s strategic advisory offering
e4m Staff Aug 10, 2026 12:48 PM
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
e4m Staff Jul 31, 2026 9:19 AM
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living
e4m Staff Jul 20, 2026 6:48 PM
Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy
e4m Staff Jul 20, 2026 4:30 PM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
e4m Staff Jul 13, 2026 11:20 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Prior to this, Mohit Maurya led Business Development at Noble House Consulting
Divya Rao has previously held roles at Netflix, TikTok, and ByteDance
e4m Staff Jun 4, 2026 12:14 PM