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The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
e4m Staff May 20, 2026 11:06 AM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Previously, Lena Petersen served as Chief Strategy & Marketing Officer at Sugar23
e4m Staff Apr 10, 2026 8:01 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Speaking to e4m, Ganguly underlined that long-term credibility in the endorsement ecosystem builds on conduct and consistency, not just visibility
Shalinee Mishra Mar 25, 2026 9:45 AM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
Jane Geraghty has also been named as the Global Chief Executive Officer of WPP Brand & Design
e4m Staff Mar 10, 2026 3:10 PM
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics
e4m Staff Mar 10, 2026 1:03 PM
Shanu Singh previously served as Chief Marketing Officer at ASK Asset & Wealth Management
The new campaign featuring Ranbir Kapoor will focus on enhancing brand visibility and recall, the company said
e4m Staff Feb 27, 2026 4:36 PM
Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate
Rajiv Dubey Feb 26, 2026 7:01 PM
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
Shukla joins Gujarat Titans from Dream11 where he was the Assistant Vice President-Marketing
e4m Staff Feb 10, 2026 2:54 PM
The appointment is supported with the launch of ‘Thoda Plan, Thoda Complan’ campaign
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
A new digital film has been unveiled, conceptualised in collaboration with The Germ
e4m Staff Jan 28, 2026 12:47 PM
This appointment reinforces Thyrocare’s long-term commitment to building a prevention-first healthcare ecosystem
e4m Staff Jan 28, 2026 10:56 AM
Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally
e4m Staff Jan 22, 2026 4:45 PM
Virat Kohli’s partnership with Duroflex reflects a shared focus on the role of rest and recovery in supporting peak performance
e4m Staff Jan 13, 2026 3:32 PM
Sachin Tendulkar will serve as the company’s brand ambassador for the next three years
e4m Staff Jan 10, 2026 1:30 PM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 8, 2026 6:21 PM
Campa Sure is launched with a mission to democratise safe drinking water
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
This partnership is a homecoming for Sania Mirza, revisiting a bond formed when she was 19
The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns
Sara Tendulkar’s natural elegance, modern outlook, and strong digital connect make her a strong fit for the brand’s philosophy, the company said
e4m Staff Dec 29, 2025 4:26 PM
