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Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for over two years.
e4m Staff Jul 13, 2026 11:20 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
Prior to this, Mohit Maurya led Business Development at Noble House Consulting
Divya Rao has previously held roles at Netflix, TikTok, and ByteDance
e4m Staff Jun 4, 2026 12:14 PM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
e4m Staff May 20, 2026 11:06 AM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Previously, Lena Petersen served as Chief Strategy & Marketing Officer at Sugar23
e4m Staff Apr 10, 2026 8:01 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
Speaking to e4m, Ganguly underlined that long-term credibility in the endorsement ecosystem builds on conduct and consistency, not just visibility
Shalinee Mishra Mar 25, 2026 9:45 AM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
Jane Geraghty has also been named as the Global Chief Executive Officer of WPP Brand & Design
e4m Staff Mar 10, 2026 3:10 PM
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics
e4m Staff Mar 10, 2026 1:03 PM
Shanu Singh previously served as Chief Marketing Officer at ASK Asset & Wealth Management
The new campaign featuring Ranbir Kapoor will focus on enhancing brand visibility and recall, the company said
e4m Staff Feb 27, 2026 4:36 PM
Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate
Rajiv Dubey Feb 26, 2026 7:01 PM
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM