book
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
A prayer meeting in memory of Narendra Kumar Verma will be held on 13 July
e4m Staff Jul 13, 2026 8:08 AM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
The book deals with executive success and the new rules of winning at work
e4m Staff Jul 6, 2026 10:00 AM
The working title of the book is The Unsung Frontier: Exclusion, Alienation and the Making of Conflict in the Indian Northeast
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
A Journey of Values, Life & Legacy: Dohrighat to Delhi is an inspiring story of humble beginnings, unwavering determination, and a life guided by values that transcend generations
e4m Staff Jun 26, 2026 4:40 PM
People's Padma Winners seeks to document the journeys of individuals whose contributions have often remained outside the public spotlight
e4m Staff Jun 24, 2026 8:11 AM
The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates
e4m Staff Jun 8, 2026 10:30 AM
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’
Ganapathy Viswanathan May 22, 2026 3:45 PM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
The scarcity of credible niche creators is the new constraint brands are solving for, say experts
Shalinee Mishra May 20, 2026 9:05 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users
e4m Staff Apr 30, 2026 2:51 PM
The interview will be held from 11:00 AM to 1:00 PM, and candidates can participate directly. This recruitment process will fill six different positions related to finance, content, and technology
e4m Staff Apr 30, 2026 9:56 AM
ad impressions delivered across our Family of Apps increased by 19% year-over-year
e4m Staff Apr 30, 2026 9:21 AM
NASA’s interactive tool uses real-world landscapes to form letters, prompting brands and users to create and share personalised visuals
Vaishnavi Deshpande Apr 28, 2026 1:09 PM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful
Sunidhi Vijay Apr 22, 2026 8:16 AM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India
e4m Staff Mar 31, 2026 5:12 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
As Karnataka moves to restrict social media access for under-16 users, gaming companies are beginning to reassess how the next generation of players will discover and engage with gaming platforms
Anuja Jain Mar 16, 2026 8:49 AM
‘Namaste Cannes’ offers an immersive account of India's cinematic journey at Cannes since the festival's very inception in 1946
e4m Staff Mar 16, 2026 8:25 AM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
At the launch of PMAR 2026, Puri, CEO of Cipla Health, shared that marketers must adapt quickly to change, test ideas before scaling them and measure outcomes rigorously
e4m Staff Feb 25, 2026 9:08 AM
The launch event is expected to draw several prominent political and public figures
e4m Staff Feb 21, 2026 12:32 PM
Alok Mehta, veteran journalist, broadcaster and Padma Shri awardee, discusses his new book, ‘Revolutionary Raj: Narendra Modi’s 25 Years’, with e4m
Ruhail Amin Feb 19, 2026 5:08 PM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
Seasoned industry leader Samir Kapur’s newly launched book aims to bridge classroom theory and industry reality while funding EWS scholarships
e4m Staff Feb 9, 2026 10:59 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
The book offers a sharp, practical, and deeply intuitive framework for transforming raw ideas into fully developed story worlds
e4m Staff Jan 27, 2026 12:56 PM
Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users
Pooja Yadav Jan 23, 2026 9:27 AM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Earlier, Simon Milner held public policy roles at the BBC and British Telecom
e4m Staff Jan 20, 2026 3:17 PM
BookMyShow’s revenue from operations rose 31% to Rs 1,831 crore in FY25 from Rs 1,396 crore a year earlier
e4m Staff Jan 16, 2026 8:42 AM
This coffee table book, published by Shubhi Publications, provides a detailed analysis of Prime Minister Modi's 25 years in public life and governance
e4m Staff Jan 15, 2026 3:37 PM
BW Businessworld Chairman Anurag Batra launches Bring Your Own Shark, highlighting leadership through embracing challenges
e4m Staff Jan 12, 2026 4:51 PM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM