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Sudhir Sitapati?blur=25

Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector

e4m Staff 1 day ago

Sandhya Devanathan?blur=25

Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.

Brij Pahwa Sep 1, 2026 12:55 PM

Bobby Pawar: Seeing the world through a poet’s creative eye?blur=25

Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work

Sonal Dabral Aug 31, 2026 12:10 PM

Penguin Random House addresses rumours over Sonia Gandhi’s memoir ‘Belonging’?blur=25

The publishing house emphasised that editorial recommendations is a standard component of the publishing process

e4m Staff Aug 29, 2026 12:01 PM

Meta?blur=25

Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine

Shubhranshu Singh Aug 27, 2026 2:54 PM

Meta Settles $16.68 Billion Lawsuit Over Child Safety Violations?blur=25

The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California

e4m Staff Aug 26, 2026 7:52 PM

Guilty as Bought?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subramanian

Ganapathy Viswanathan Aug 26, 2026 10:25 AM

Hayden Panettiere x Neutrogena?blur=25

Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period

e4m Staff Aug 21, 2026 2:45 PM

KKR Acquires Minority Stake in BookMyShow to Boost Growth?blur=25

According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business

e4m Staff Aug 19, 2026 11:39 AM

Meta Trial Challenges Attention Economics and Child Safety Online?blur=25

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

social media?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust

Yesudas S Pillai Aug 18, 2026 8:38 AM

Meta?blur=25

The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023

e4m Staff Aug 18, 2026 7:58 AM

Meta?blur=25

The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms

e4m Staff Aug 4, 2026 7:13 PM

'Sangh Prarthana: Gita Ke Pariprekshay Mein' launch?blur=25

The event held in New Delhi was attended by RSS Sah-Sarkaryawah Dr Krishna Gopal as the chief speaker

e4m Staff Aug 4, 2026 9:39 AM

Avinash Kaul Advocates for Media Business Model Overhaul?blur=25

In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more

Pankaj Sharma Aug 3, 2026 9:30 AM

Meta?blur=25

As AI-generated accounts and synthetic content proliferate across social platforms, Meta is betting on selfie-based verification to restore trust and make human identity more visible on Facebook

e4m Staff Jul 27, 2026 10:53 AM

Avinash Kaul?blur=25

Media leader Avinash Kaul speaks to e4m about his book The Next Mountain, the highs and lows of his life, his professional journey, and more

Ruhail Amin Jul 27, 2026 9:22 AM

Raghu Krishnan?blur=25

Raghu Krishnan has assumed the role of President & CEO – Knowledge Business and Chief Editor

e4m Staff Jul 20, 2026 1:55 PM

Enforcement Directorate?blur=25

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

Narendra Kumar Verma?blur=25

A prayer meeting in memory of Narendra Kumar Verma will be held on 13 July

e4m Staff Jul 13, 2026 8:08 AM

Meta’s next identity play?blur=25

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

HarperCollins Secures Global Rights to Rajiv Bakshi's Debut Book?blur=25

The book deals with executive success and the new rules of winning at work

e4m Staff Jul 6, 2026 10:00 AM

Grin to publish scholar Rami Desai's debut non-fiction book?blur=25

The working title of the book is The Unsung Frontier: Exclusion, Alienation and the Making of Conflict in the Indian Northeast

e4m Staff Jul 3, 2026 5:20 PM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

Ravi Prakash Jaiswal's book to be launched in New Delhi on June 27?blur=25

A Journey of Values, Life & Legacy: Dohrighat to Delhi is an inspiring story of humble beginnings, unwavering determination, and a life guided by values that transcend generations

e4m Staff Jun 26, 2026 4:40 PM

Senior Journalist Padmaja Joshi?blur=25

People's Padma Winners seeks to document the journeys of individuals whose contributions have often remained outside the public spotlight

e4m Staff Jun 24, 2026 8:11 AM

Book Launch?blur=25

The book launch took place at The Lalit, New Delhi, and was attended by legal luminaries, jurists, policymakers and environmental advocates

e4m Staff Jun 8, 2026 10:30 AM

Zines?blur=25

Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance

Anuja Jain Jun 3, 2026 3:28 PM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Hardeep Singh’s Marwari Trapped in a Sardar Body?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’

Ganapathy Viswanathan May 22, 2026 3:45 PM

Meta?blur=25

Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business

Shubhranshu Singh May 21, 2026 8:42 AM

Why are niche creators displacing celebs in India's brand playbook??blur=25

The scarcity of credible niche creators is the new constraint brands are solving for, say experts

Shalinee Mishra May 20, 2026 9:05 AM

Meta?blur=25

An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy

e4m Staff May 13, 2026 4:27 PM

AI Infrastructure Can’t Be Sold On Hype, It Must Prove ROI, Says Lenovo Leader?blur=25

AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.

Brij Pahwa May 5, 2026 3:46 PM

Mark Zuckerberg?blur=25

Mark Zuckerberg, sharing insights from Meta’s latest earnings call, outlined the company’s next phase of AI-led growth, saying it aims to bring ‘personal superintelligence’ to billions of users

e4m Staff Apr 30, 2026 2:51 PM

National Book Trust Recruitment: Walk-in interview today?blur=25

The interview will be held from 11:00 AM to 1:00 PM, and candidates can participate directly. This recruitment process will fill six different positions related to finance, content, and technology

e4m Staff Apr 30, 2026 9:56 AM

Meta?blur=25

ad impressions delivered across our Family of Apps increased by 19% year-over-year

e4m Staff Apr 30, 2026 9:21 AM

Brands join NASA’s ‘Spell Your Name’ with satellite images of Earth trend?blur=25

NASA’s interactive tool uses real-world landscapes to form letters, prompting brands and users to create and share personalised visuals

Vaishnavi Deshpande Apr 28, 2026 1:09 PM

Gaming?blur=25

New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads

Anuja Jain Apr 28, 2026 8:50 AM

Marketing that works: How utility is reshaping brand playbooks?blur=25

With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being inherently useful

Sunidhi Vijay Apr 22, 2026 8:16 AM

Brands rethink marketing playbook for Akshaya Tritiya?blur=25

The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices

Shalinee Mishra Apr 15, 2026 11:58 AM

HiveMinds?blur=25

The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India

e4m Staff Mar 31, 2026 5:12 PM

Monika Bickert Meta policy chief moving to Harvard Law School?blur=25

Monika Bickert has been with the company since 2012

e4m Staff Mar 28, 2026 8:18 AM

Social media, Comscore,  YouTube, WhatsApp, Facebook,  Instagram?blur=25

Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation

Kanchan Srivastava Mar 24, 2026 9:25 AM

Lens on social media for under-16: Will gaming firms need new marketing playbooks??blur=25

As Karnataka moves to restrict social media access for under-16 users, gaming companies are beginning to reassess how the next generation of players will discover and engage with gaming platforms

Anuja Jain Mar 16, 2026 8:49 AM