b2b
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Brij Pahwa Jun 29, 2026 1:21 PM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
Sunidhi Vijay May 29, 2026 9:09 AM
Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC
e4m Desk May 28, 2026 10:22 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Ashish Gunwal has previously been associated with Iron Mountain and Bharti Airtel, among other organisations
e4m Staff May 11, 2026 8:18 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
As part of the renewed mandate, Art-E Mediatech will drive the full social media strategy and content planning initiatives for IndiaMART
e4m Staff May 4, 2026 12:43 PM
Agarwal founded IndiaMART InterMESH in April 1996 with the aim of creating an online marketplace linking sellers and buyers across geographies
e4m Staff Feb 27, 2026 1:44 PM
The book highlights how the absence of strong marketing strategy often weakens otherwise capable businesses
e4m Staff Feb 22, 2026 1:26 PM
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
LinkedIn has released new insights to help marketers find success in a challenging macro environment
e4m Staff Nov 11, 2025 6:15 PM
Most recently, Utkarsh served as Senior Director and Head of Marketing at L&T Technology Services
e4m Staff Oct 10, 2025 4:23 PM
B2B players say they are mapping content to different decision-makers and delivering it on channels where they are most active; key is to connect with real customer insights and not just storytelling
Sunidhi Vijay and Soumya Gawri Oct 3, 2025 8:40 AM
In addition to the B2C Air business, Gaurav will further accelerate Cleartrip’s market leadership across B2B, Flipkart Travel, and Train businesses
e4m Staff Sep 19, 2025 10:57 AM
Guest Column: Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, B2B eCommerce is set to lead the next
Anshul Garg Jul 25, 2025 8:53 AM
LinkedIn’s 2025 B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective tools to drive direct sales
e4m Staff Jun 4, 2025 11:31 AM
Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that movement
Shantanu David May 26, 2025 8:28 AM
Brands who have advertised on LinkedIn say the portal's social ecosystem helps in amplifying campaigns thanks to factors like user-generated data and growing member base
Sunidhi Vijay Feb 25, 2025 8:56 AM
LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India
e4m Staff Feb 19, 2025 12:32 PM
LinkedIn's "The Business of Influence" study underscores the growing importance of video influencers in building brand credibility and awareness within the B2B space
e4m Staff Nov 26, 2024 4:03 PM
In an in-depth conversation, Vaibhav Maloo, Managing Director of Enso Group, spoke about the company's growth journey, diversification vision, and unique marketing strategies
e4m Staff Nov 8, 2024 11:19 AM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Ledger Bennett will now be branded as ‘Ledger Bennett , a Havas Company’ and join the organization under Havas Media Network
e4m Staff Feb 12, 2024 3:56 PM
The COO of IndiaMART shares the company’s market expansion strategies, advertising campaigns and growth plans
Tanya Dwivedi Apr 21, 2023 3:52 PM
Inspired B2B will give brands access to over 500 B2B specialists
exchange4media Staff Apr 19, 2023 12:01 PM
The new service is touted to be a breakthrough solution for businesses as it leverages data to make predictions and recommendations that sellers can't
exchange4media Staff Oct 12, 2022 11:08 AM
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman Oct 3, 2022 8:13 AM
Kilens will lead the company's global marketing team and work across B2B events category
exchange4media Staff Apr 13, 2022 6:25 PM
Marcello brings over 28 years of leadership in B2C and B2B marketing that will help the company deliver greater value to its supplier, carrier & consumer communities
exchange4media Staff Mar 10, 2022 3:21 PM
Guest Column: Panasonic India Chairman & CEO Manish Sharma says the company wants to make its business more balanced with 50% revenue coming from consumer products & 50% from B2B in the next 5 years
Manish Sharma Jan 27, 2022 8:36 AM
Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem
Kanika Mittal & Hitu Chawla Dec 1, 2021 1:34 PM
The platform will connect manufacturers with the whole-sellers, distributors and dealers directly
exchange4media Staff Apr 15, 2021 2:38 PM
With the most influential business decision-makers on Twitter, tech B2B brands like Microsoft India, Cisco and YouTube are successfully leveraging the platform for their ad campaigns
exchange4media Staff Apr 1, 2021 6:17 PM
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
exchange4media Staff Oct 23, 2020 4:37 PM
The state/UT governments have been asked to issue detailed SOPs to regulate such gatherings
exchange4media Staff Oct 1, 2020 3:17 PM
Guest Column: Anoop Karumathil Melethil, Associate Vice President - Marketing, Maveric Systems writes explores why brands which have stood the test of time recognize the problems of the status quo
Anoop Karumathil Melethil Jul 2, 2020 1:43 PM