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Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing

Dolly Mahayan 09-May-2019

Dominiche’s content will be distributed across digital and OTT platforms of Shemaroo along with ShemarooMe app

exchange4media Staff 16-April-2019

The campaign encourages young audiences to ‘Give a Ride, Help Cast a Vote’ in the upcoming general elections

exchange4media Staff 25-February-2019

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff 29-January-2019

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff 22-January-2019

Guest Column: Kedar Apte, Vice President of Marketing, Castrol India, talks about brands with a purpose and the need to focus on quality rather than quantity

Kedar Apte 22-January-2019

The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

exchange4media Staff 11-January-2019

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff 21-June-2018

Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah speaks about Thomson's second innings and its strategy

Ruhail Amin 24-April-2018

The new campaign conveys the brand's technology with a human touch and builds on the promise of continuous protection

exchange4media Staff 19-February-2018

Through its aesthetic first-person narration, the content creators aim to partner with leading brands for their upcoming series and features

exchange4media Staff 19-August-2017

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

exchange4media Staff 03-July-2017

Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home

exchange4media Staff 20-May-2017

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff 22-March-2017

In his new role as Vice President Marketing, Kedar will lead the marketing function which includes Brand Communication and Content, Sponsorships, digital marketing and consumer and customer engagement programmes

exchange4media Staff 02-September-2016

According to media reports, Raghav Bahl’s Quintillion Media and Sanjeev Kapoor’s FoodFood have applied to the Foreign Investment Promotion Board (FIPB) to get clearance for their FDI proposals.

exchange4media Staff 25-June-2016

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha 21-April-2016

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff 09-March-2016

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff 24-December-2014

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