astro
kedar apte

Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing

Dolly Mahayan May 9, 2019 8:41 AM

shemaroo

Dominiche’s content will be distributed across digital and OTT platforms of Shemaroo along with ShemarooMe app

exchange4media Staff Apr 16, 2019 8:28 AM

Castrol campaign

The campaign encourages young audiences to ‘Give a Ride, Help Cast a Vote’ in the upcoming general elections

exchange4media Staff Feb 25, 2019 7:26 PM

Kedar Apte

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM

TV First conference

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

TV First

The fifth edition of Prime Time Awards is scheduled to take place on January 31 at the ITC Maratha in Mumbai

exchange4media Staff Jan 22, 2019 9:12 AM

kedar apte

Guest Column: Kedar Apte, Vice President of Marketing, Castrol India, talks about brands with a purpose and the need to focus on quality rather than quantity

Kedar Apte Jan 22, 2019 8:33 AM

NewsPoint

The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

exchange4media Staff Jan 11, 2019 3:06 PM

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff Jun 21, 2018 4:01 PM

Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah speaks about Thomson's second innings and its strategy

Ruhail Amin Apr 24, 2018 8:56 AM

The new campaign conveys the brand's technology with a human touch and builds on the promise of continuous protection

exchange4media Staff Feb 19, 2018 1:13 PM

Through its aesthetic first-person narration, the content creators aim to partner with leading brands for their upcoming series and features

exchange4media Staff Aug 19, 2017 8:31 AM

Bollywood and Indian shows have a high affinity with the communities in Malaysia, according to Dr. N C Rajamani, Senior VP, Content Management Group, Astro

exchange4media Staff Jul 3, 2017 7:40 AM

Celebrating the good life with LG’s new Astronaut short film…

Further strengthening bond with consumers, LG’s digital video tells the tale of every Indian home

exchange4media Staff May 20, 2017 8:04 AM

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

Kedar Apte takes over as Vice President Marketing at Castrol India

In his new role as Vice President Marketing, Kedar will lead the marketing function which includes Brand Communication and Content, Sponsorships, digital marketing and consumer and customer engagement programmes

exchange4media Staff Sep 2, 2016 4:37 PM

FoodFood, Qunitillion Media seek FIPB clearance

According to media reports, Raghav Bahl’s Quintillion Media and Sanjeev Kapoor’s FoodFood have applied to the Foreign Investment Promotion Board (FIPB) to get clearance for their FDI proposals.

exchange4media Staff Jun 25, 2016 3:29 PM

Bindass' maiden fiction web series all set for Facebook premiere

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha Apr 21, 2016 8:04 AM

6 Digital brand campaigns that stood out on Twitter this Women’s Day

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff Mar 9, 2016 8:04 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Advertisment

Advertisment

Advertisment

Advertisment