V Kaushik Vedula Takes Charge as VP–Marketing at Castrol India
Most recently, he served as Vice President-Marketing at Emami
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Published: Jan 8, 2026 3:22 PM | 2 min read
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- Castrol India has appointed V Kaushik Vedula as Vice President – Marketing, effective February 2, 2026, where he will join the management committee and oversee the integrated marketing function.
- Interim CEO Saugata Basuray highlighted Kaushik's strategic insight and experience in consumer goods and digital businesses as essential for adapting to the rapidly changing media landscape and consumer shopping behaviors.
- Kaushik brings over 20 years of experience in marketing, having previously held roles at Emami, Quess Corp, Procter & Gamble, and Nokia, focusing on brand management and digital engagement.
- In his new role, Kaushik aims to enhance Castrol's consumer relevance and technological innovation in response to evolving mobility trends and consumer expectations.
Castrol India has announced that V Kaushik Vedula will take on the role of Vice President – Marketing, effective February 2, 2026.
In his new position, Kaushik will become part of the management committee and will head the company’s integrated marketing function, overseeing brand strategy, media planning, and consumer research.
Welcoming him to the organisation, Saugata Basuray, Interim CEO of Castrol India Limited, said that Castrol is a heritage brand known for innovation and leadership. He added that Kaushik brings a strong blend of strategic insight and hands-on experience across consumer goods and digital businesses. Basuray noted that Kaushik is joining at a time when the media landscape is changing rapidly and new sales channels are influencing how consumers shop. His experience in building digital-first engagement models and scaling digital businesses will be key in strengthening Castrol’s connection with consumers and partners, while keeping the brand at the forefront of technology-driven product innovation.
Kaushik has over two decades of experience across consumer goods, consumer durables, and digital-focused businesses. Throughout his career, he has led marketing functions, driven new business initiatives, and managed P&L responsibilities across both large companies and entrepreneurial setups. Most recently, he served as Vice President – Marketing at Emami, where he was responsible for shaping brand and business strategy across several categories. Before that, he set up and scaled a digital product business at Quess Corp, following seven years of running his own B2B2C venture. Earlier in his professional journey, he worked with organisations such as Procter & Gamble and Nokia, where he gained broad experience across brand management, category growth, consumer marketing, and multi-channel sales.
Speaking on his appointment, Kaushik said that Castrol is a brand he has long respected for its strong consumer focus and technology-led innovation. He added that as the category evolves with changing mobility trends, emerging channels, and higher consumer expectations, there is a clear opportunity to strengthen relevance while remaining rooted in engineering excellence. Kaushik said he looks forward to working with the team to shape the next phase of Castrol India’s growth.
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