africa
Balaji Vaidyanathan

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

exchange4media Staff Feb 18, 2019 6:18 PM

Following the recent ball-tampering scandal, the corporate sector has decided to distance itself from scandals connected to the Australian cricket team

exchange4media Staff Apr 2, 2018 6:28 PM

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

exchange4media Staff Nov 17, 2017 8:49 AM

Zee accelerates its growth plan for Africa

Zee enters Mali by partnering with TNTSAT Africa; also expands its reach by launching Zee Bollymovies on DStv, the continent’s largest DTH platform

exchange4media Staff Mar 2, 2017 11:31 AM

Zee Entertainment expands its presence in Africa

Launches two new channels – Zee Bollymovies and Zee Bollynova on Kwesé TV

exchange4media Staff Jan 31, 2017 10:35 AM

Decomplex Marketing opens up to European & African markets

Decomplex already has teams in Bangkok and Dubai and has executed projects in these locations

exchange4media Staff Dec 9, 2016 1:20 PM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Vishal Baghel May 23, 2016 7:58 AM

BARC Ratings: ISL matches face viewership decline during India-South Africa matches

October 2nd marked the start of the Paytm India vs South Africa Series which included three T20 matches, five ODI matches and four test matches. At the same time, on October 3rd, the second edition of the Indian Super League (ISL) was kick-started. Even in football centric markets, cricket continues to dominate the viewership

exchange4media Staff Oct 23, 2015 8:15 AM

Gandhi-Mandela series ad revenues expected to cross Rs.250 crore

Sources indicate the inventory for India Vs South Africa series to be broadcast on Star Sports is fast filling up. Ad rates are estimated at Rs.18-20 crore for co-sponsorship and Rs.14-15 crore for associate sponsorship

exchange4media Staff Sep 21, 2015 8:42 AM

Star Sports' #MaukePeChauka campaign's "sporting" spirit goes viral

The campaign takes a detour from the standard patriotic, flag-waving promotions, and reaches out to the viewers’ funny side. The narratives revolve around India's World Cup history with each country

Ankur Singh Feb 25, 2015 8:24 AM

Yahoo signs Jonty Rhodes as analyst for World Cup coverage

Yahoo users can now enjoy Rhodes’ take on the World Cup action, as it unfolds, through the pre and post-game analysis

exchange4media Staff Feb 14, 2015 9:43 AM

Sony Six bags telecast rights for South African RAM SLAM T20

The league will feature not only the entire South African national squad but also global cricketing superstars Chris Gayle, Dwayne Bravo, Andre Russell and Kieron Pollard

exchange4media Staff Nov 4, 2014 7:57 AM

O&M South Africa makes a clean sweep at Radio Lions

No Indian entry won an award at the Radio Lions, while O&M South Africa took home all three Grand Prix campaigns for its Lucozade Energy Drink campaign

exchange4media Staff Jun 19, 2014 10:01 AM

O&M South Africa makes a clean sweep at Radio Lions

No Indian entry won an award at the Radio Lions, while O&M South Africa took home all three Grand Prix campaigns for its Lucozade Energy Drink campaign

exchange4media Staff Jun 19, 2014 8:03 AM

South African Tourism appoints DDB MudraMax for next OOH campaign

DDB MudraMax won the business following a multi-agency pitch held in August 2013. The agency will be responsible for the 2013-14 campaign, which goes live in Jan 2014

exchange4media Staff Dec 5, 2013 7:49 AM

India- SA series: TEN Sports to increase inventory cost by 19% from today

Rajesh Sethi, CEO, TEN Sports talks about the marketing initiatives taken by the channel for the India-SA series, the monetisation game, having sold 90% of the inventory and much more...

Abhinav Trivedi Dec 3, 2013 9:00 AM

Discovery Tamil gets a new look; beefs up content line-up with 20 new shows

Discovery Tamil is embarking on a fresh new journey from October 1, 2013 to strengthen its relationship with the Tamil audience. The initiative also includes a new logo

exchange4media Staff Oct 1, 2013 7:57 AM

“Future lies in smart outdoor that recognises & reacts to consumer types”

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy Mar 25, 2013 7:47 PM