advertising-growth
Global advertising growth?blur=25

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

Live streaming- next big thing for marketers?blur=25

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

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Digital will grow at the fastest pace of around 30 per cent, followed by TV at 12.6 per cent, radio at 10.2 per cent, OOH at 9.2 per cent and print at 5.9 per cent over the next five years.

exchange4media Staff Sep 6, 2018 9:00 AM

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The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM