advertising-growth
As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
e4m Staff Aug 27, 2026 4:28 PM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
In this role, Ricky will lead the expansion and adoption of Omnicom Media's industry-leading commercial solutions across the region
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
Prashant Shetty will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff Aug 4, 2026 12:42 PM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Prior to joining Pune Times Mirror, Nirmal Shah served as Revenue Head - Digital at Zee Media
e4m Staff Jul 31, 2026 11:18 AM
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
Advertising revenue surged nearly 27% as ad pricing and impressions climbed, but heavy AI investments, legal charges and higher capital expenditure weighed on profitability during the quarter
e4m Staff Jul 30, 2026 7:39 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Pabon brings 30 years of experience across AdTech, performance marketing, programmatic advertising and digital operations
e4m Staff Jul 23, 2026 2:25 PM
Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today
e4m Staff Jul 21, 2026 10:24 AM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India
Imran Fazal Jun 25, 2026 9:17 AM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
In her new role, Bruna Piovesan will strengthen the brand's global commerce media business
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of ICA in advertising
Mansi Sharma Mar 9, 2022 8:36 AM
Many big brands faced the wrath of trolls and were forced to retract their controversial ads this year
Kanchan Srivastava Dec 13, 2021 8:42 AM
MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak
Javed Farooqui Nov 17, 2021 8:42 AM
Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021
exchange4media Staff Feb 22, 2021 8:23 AM