acc
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
The company has said that the deal will be completed only after all the necessary government and regulatory approvals are received and other conditions are met.
e4m Staff Mar 21, 2026 9:51 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
King was appointed Dame Commander of the Order of the British Empire in the King’s Birthday Honours in June 2023
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Multiyear partnerships with Accenture, BCG, Capgemini and McKinsey aim to scale AI agents across core business operations
e4m Staff Feb 24, 2026 2:03 PM
Acceldata's partnership with Pepper helped achieve 6X organic traffic growth, shared Anirudh Singla, Founder & CEO at Pepper, in a social media post
e4m Staff Feb 18, 2026 11:58 AM
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
e4m Staff Jan 28, 2026 2:19 PM
The kids’ apparel and accessories brand plans to invest Rs 50–60 crore over the next 24 months to scale its offline presence
e4m Staff Jan 21, 2026 2:06 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
Tejas Chaudhari previously held the role of Head of Performance Marketing for e-commerce and quick commerce
e4m Staff Jan 10, 2026 12:30 PM
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and spending power
Anuja Jain Jan 1, 2026 7:53 AM
Previously, Tejas Lad served as Global Account Director at Havas Media Network India
Prior to this, Kristine Kobe held the role of Managing Director at Accenture Song
Parikshit Bhattaccharya will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India
e4m Staff Dec 15, 2025 12:51 PM
Centre proposes two-phase implementation schedule for accessible content on OTT platforms
e4m Staff Dec 12, 2025 4:46 PM
McCann, VML, Adam & Eve\TBWA, VCCP, and AMV BBDO are competing for the Swedish furniture giant’s creative business
The MPs argued that brands continue to bypass existing restrictions by advertising through lookalike extensions
The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity
e4m Desk Nov 21, 2025 11:07 AM
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
OpenAI sees India as its second-largest user base and a key region of expansion
Rafael Rizuto will be based in New York and start his new role in January 2026
e4m Staff Oct 23, 2025 7:54 AM
With Magnite Access, DNPA’s member publishers are empowered to implement a shared data infrastructure that allows them to create and deploy high-value audience segments across their premium inventory
e4m Staff Oct 8, 2025 11:48 AM
Sony AdEdge enables SMBs to plan and execute campaigns that reach mass audiences and deliver measurable outcomes
The partnership will steer Maersk's marketing operations across 130 countries from a central hub in Copenhagen
Accel banks ₹390 crore from early bet on Urban Company after blockbuster IPO
e4m Staff Sep 17, 2025 1:17 PM
New research shows growth brands derive 68% of revenue from new customers, with Indian consumers showing 84% willingness to try new brands
e4m Staff Sep 11, 2025 5:32 PM
Aayushi Khandelwal, Founder of Anveshan, awarded Best D2C Gamechanger Entrepreneur – Female honour
Ranju Alex was recently Regional Vice President for South Asia for Marriott International
e4m Staff Aug 28, 2025 12:02 PM
It aims to bring advanced AI to India’s educators and millions of learners nationwide through AI research, training, and deployment
e4m Staff Aug 26, 2025 5:12 PM
Industry sources have confirmed to e4m that the Havas-Madison deal may be finally happening
Ruhail Amin Aug 12, 2025 8:46 AM
Linda Yaccarino’s experience will be instrumental in developing innovative programs focusing on the future of peptide population health management
e4m Staff Aug 6, 2025 11:48 AM
The merged entity will operate under the 21N78E umbrella, with Postcard Media retaining its brand identity
e4m Staff Aug 5, 2025 11:57 AM
Flipkart’s media business is being currently managed by Essence Mediacom
Tasmayee Laha Roy Jul 29, 2025 8:22 AM
While both Accenture & WPP are undergoing leadership transitions, it is believed that two ad majors are engaged in discussions exploring potential collaborations—or even a full-scale acquisition
e4m Staff Jul 24, 2025 2:45 PM
Jaju invites India’s leading AI startups to participate in Kalaa Setu and Bhasha Setu challenges on WaveX Startup Accelerator Platform
e4m Staff Jul 17, 2025 6:06 PM
Linda Yaccarino has thanked Elon Musk for giving her the responsibility of "protecting free speech"
Guest Column: Sameer Tobaccowala, CEO, Shobiz, shares about the entry into a brand new era where events must evolve into ecosystems
Sameer Tobaccowala Jun 27, 2025 8:25 AM