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Before being elevated to Managing Director, Zemon served as Head of Growth Strategy at Accenture Song
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
The company attributed the improved outlook to sustained business momentum, strong regional performance and continued client demand across its global operations
e4m Staff Jul 16, 2026 1:11 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
The directive has been issued to all major online movie ticketing platforms and ticket aggregators
e4m Staff Jul 15, 2026 8:17 AM
Guest Column: Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass
Prabhakar Mundkur Jul 8, 2026 1:37 PM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
The move is consistent with Hakuhodo's strategy of expanding through acquisitions and strategic partnerships across Asia and India
Imran Fazal Jun 25, 2026 9:17 AM
Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity
Simran Sabherwal Jun 25, 2026 9:07 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Shalinee Mishra Jun 18, 2026 8:51 AM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
e4m Staff Jun 15, 2026 10:01 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
NATIVE CONTENT Jun 9, 2026 11:09 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
In her new role, Kaur will be responsible for driving strategic communications initiatives and supporting the organization's global business objectives
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
The company has said that the deal will be completed only after all the necessary government and regulatory approvals are received and other conditions are met.
e4m Staff Mar 21, 2026 9:51 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
King was appointed Dame Commander of the Order of the British Empire in the King’s Birthday Honours in June 2023
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Multiyear partnerships with Accenture, BCG, Capgemini and McKinsey aim to scale AI agents across core business operations
e4m Staff Feb 24, 2026 2:03 PM
Acceldata's partnership with Pepper helped achieve 6X organic traffic growth, shared Anirudh Singla, Founder & CEO at Pepper, in a social media post
e4m Staff Feb 18, 2026 11:58 AM
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
Mel Routhier will move into a North America Chief Creative Officer role, where she will partner with Tom Murphy, North America Chief Creative Officer
e4m Staff Jan 28, 2026 4:04 PM
Vinita Shrivastav brings 17+ years of experience in brand strategy, integrated marketing, and media planning
e4m Staff Jan 28, 2026 2:19 PM
The kids’ apparel and accessories brand plans to invest Rs 50–60 crore over the next 24 months to scale its offline presence
e4m Staff Jan 21, 2026 2:06 PM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM