The ‘Aapka Saathi, Aapka Saarathi’ campaign will be promoted through digital platforms including OTTs, gaming apps, YouTube and popular audio apps

exchange4media Staff Jul 24, 2022 10:00 AM


The #ShabaashNoisemaker campaign celebrates the story of Indian cricketer Mithali Raj

exchange4media Staff Jul 16, 2022 8:30 AM


The campaign tells audiences to ‘celebrate their individuality’

exchange4media Staff Jun 7, 2022 12:52 PM


Taapsee Pannu has been roped in for the promo film on Star Sports Network

exchange4media Staff May 23, 2022 8:48 AM


Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM


CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements

exchange4media Staff Apr 12, 2022 4:28 PM


e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India

Misbaah Mansuri & Mansi Sharma Oct 6, 2021 8:58 AM


The ad for the brand's healthy and sustainable skincare range underscores what NIVEA products have cut down on — harmful chemicals and plastics

exchange4media Staff Sep 11, 2021 8:36 AM


The platform has added Showbox, Ishara TV, Sun Marathi, Naaptol, and Enterr10 Bangla

exchange4media Staff Aug 16, 2021 3:47 PM


As people came out in droves to donate their CRED coins for oxygen cylinders, many donors are questioning as to how the money will fix the low supply problem

Mansi Sharma Apr 30, 2021 9:11 AM


In this women’s day special video, Taapsee and Mithali are encouraging women from all walks of life to stand up, challenge the norm and take charge of their own stories

exchange4media Staff Mar 8, 2021 3:45 PM


The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series

Javed Farooqui Mar 4, 2021 8:38 AM


YAAP will also be responsible for revamping the brand’s identity and managing their digital and social media presence

exchange4media Staff Feb 3, 2021 12:38 PM


The ‘Aap Insurance Dekho. Baaki Hum Dekh Lenge’ campaign has been created by Leo Burnett

exchange4media Staff Jan 31, 2021 6:00 PM