e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India

Misbaah Mansuri & Mansi Sharma Oct 6, 2021 8:58 AM


The ad for the brand's healthy and sustainable skincare range underscores what NIVEA products have cut down on — harmful chemicals and plastics

exchange4media Staff Sep 11, 2021 8:36 AM


The platform has added Showbox, Ishara TV, Sun Marathi, Naaptol, and Enterr10 Bangla

exchange4media Staff Aug 16, 2021 3:47 PM


As people came out in droves to donate their CRED coins for oxygen cylinders, many donors are questioning as to how the money will fix the low supply problem

Mansi Sharma Apr 30, 2021 9:11 AM


In this women’s day special video, Taapsee and Mithali are encouraging women from all walks of life to stand up, challenge the norm and take charge of their own stories

exchange4media Staff Mar 8, 2021 3:45 PM


The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series

Javed Farooqui Mar 4, 2021 8:38 AM


YAAP will also be responsible for revamping the brand’s identity and managing their digital and social media presence

exchange4media Staff Feb 3, 2021 12:38 PM


The ‘Aap Insurance Dekho. Baaki Hum Dekh Lenge’ campaign has been created by Leo Burnett

exchange4media Staff Jan 31, 2021 6:00 PM

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TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect

exchange4media Staff Jan 27, 2021 12:39 PM


The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates

exchange4media Staff Dec 18, 2020 11:58 AM

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The digital content company will be in charge of conceptualizing, creating and amplifying content for the e-Sports platform’s digital presence

exchange4media Staff Nov 30, 2020 11:37 AM


The digital content company will take charge of Zepth’s digital and creative presence in light of its upcoming revamp

exchange4media Staff Nov 23, 2020 11:59 AM


Conceptualized by FCB, the 360-degree campaign will be launched on Digital and will further be amplified through various other mediums of the media

exchange4media Staff Oct 31, 2020 8:14 AM

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According to an RTI filed by one Saurav Das, neither NIC nor the Ministry of Electronics and Information Technology has any information about the app

exchange4media Staff Oct 29, 2020 12:55 PM

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Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach

exchange4media Staff Oct 3, 2020 1:23 PM

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Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads

Irfan Khan Aug 10, 2020 8:44 AM

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The campaign will feature a series of e-conclaves with the who’s who of the Indian corporate world

exchange4media Staff Aug 4, 2020 5:41 PM