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On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff 1 week ago

The campaign for Nivea Milk Delights facewash has been conceptualized and created by FCB Interface

exchange4media Staff 16-March-2019

Apart from roping in actor Taapsee Pannu, George, Managing Director, Nivea India, said a significant investment has gone into market positioning, branding and pricing

exchange4media Staff 06-March-2019

Most political parties and media agencies feel the ban will not have a huge impact on campaigning as other media, especially social media, will very comfortably compensate for the reach and impact

Neethu Mohan 04-March-2019

Smriti has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

exchange4media Staff 28-February-2019

‘Khayal toh chatpata hai’ underlines Kurkure’s efforts to recognize the Indian homemaker, who has been the center force in bringing families together

exchange4media Staff 15-February-2019

Vodafone is launching several initiatives to enhance ‘Kumbh’ experience not just for the ones who are physically attending the event, but also for the ones who could not

exchange4media Staff 14-February-2019

Sharma will be based out of the Mumbai office and overseeing the business development across the YAAP network in Mumbai, Gurugram, Hyderabad, Shillong, Dubai, Singapore & Jakarta

exchange4media Staff 11-February-2019

The #JFWCalendar2019 features celebrities, Aishwarya Rajesh, Taapsee Pannu, Shriya Saran, Regina Cassandra, Andrea Jeremiah, and Raiza Wilson

exchange4media Staff 17-January-2019

Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff 13-January-2019

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

exchange4media Staff 01-November-2018

This year the film has been shot at various locations in Assam. The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

exchange4media Staff 22-October-2018

The trio will feature in the new campaign #Openup to Beautiful Browns for the Garnier Color Naturals hair color range

exchange4media Staff 22-September-2018

The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth

exchange4media Staff 23-April-2018

According to BARC All India data, the viewership increased by 1.9 times on Tuesday (18:27- 19:39)

exchange4media Staff 28-March-2018

Women’s Horlicks launches new campaign to raise awareness about bone health amongst women

exchange4media Staff 12-December-2017

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin 27-November-2017

Taapsee promotes this purpose and complements the brand’s resolve

exchange4media Staff 20-November-2017

India’s largest theatre tour that will travel 7 cities with 12 shows across 15 days

exchange4media Staff 01-November-2017