aap
Nayak has played a pivotal role in shaping India's media and communications industry
e4m Staff Jul 14, 2026 3:49 PM
Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy
e4m Staff Jul 13, 2026 10:03 AM
Suraj Nedungadi, AVP - Strategy at YAAP, shares how Atul gave him an opportunity when he was a fresher, nurtured his ideas, and shaped the professional he is today
Dr Annurag Batra remembers Atul Hegde as a visionary entrepreneur and a trusted friend whose warmth and generosity touched many lives
Annurag Batra Jul 8, 2026 4:50 PM
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Sowmya Iyer, Founder & CEO of DVio Digital, shares that while Hegde's demise is a big loss for the industry, for her, it is the loss of a dear friend
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Adman Prabhakar Mundkur remembered Atul Hegde’s contribution to the advertising ecosystem
The last rites will be conducted at 6:00 pm at Oshiwara Hindu Smashan Bhoomi
Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector
e4m Staff Jul 7, 2026 12:17 PM
Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, passed away this morning.
As YAAP's profit jumped 98% in FY26, Hedge said that the strong earnings reflect disciplined execution, deeper client relationships & growing demand for marketing solutions
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
The mandate spans digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying
e4m Staff May 25, 2026 11:11 PM
Seven of AAP’s 10 Rajya Sabha MPs move with Chadha meeting two-thirds merger threshold
e4m Staff Apr 24, 2026 7:47 PM
GOZOOP will continue to operate as an independent brand, retaining its identity, leadership, and culture, while working closely with YAAP to build a larger, unified ecosystem
From early bets on digital to shaping influencer and content ecosystems, YAAP Founder Atul Hegde's journey reflects the industry’s transformation
e4m Staff Mar 27, 2026 10:50 AM
The acquisition will be carried out in three phases rather than through a single transaction
e4m Staff Mar 25, 2026 2:27 PM
As a founding member and senior partner at YAAP, Manan Kapur has played a defining role in shaping the company into a next-generation, design-led content and marketing partner for brands
e4m Staff Mar 7, 2026 10:23 AM
YAAP Digital is the 717th company to be listed on the NSE Emerge platform
While remaining independent in spirit, Gozoop has partnered with YAAP through a strategic collaboration, thus becoming part of a soon to be publicly listed company
As Atul Hegde takes his digital firm to the public markets, the broader economics of homegrown advertising companies has come under focus
From the bylanes of Delhi to the helm of one of India's most-watched news channels, Rajat Sharma's career is the stuff of legend. And today, we celebrate the man himself
e4m Staff Feb 18, 2026 9:15 AM
Each investor has acquired 7,20,400 equity shares, representing approximately 4.68% equity stake
e4m Staff Feb 10, 2026 2:24 PM
In his post, he indicated that the exercise was meant to understand the everyday realities of gig workers, positioning the activity as an on-ground experience
e4m Staff Jan 12, 2026 6:39 PM
Yaap's mandate encompasses a full spectrum of digital marketing services
This leadership announcement coincides with the launch of YAAP’s dedicated Tech Hub in Noida
e4m Staff Dec 18, 2025 3:17 PM
YAAP has also launched a dedicated tech hub in Noida; YAAP appoints Nishant Radia as Head of Platforms
e4m Staff Dec 18, 2025 1:59 PM
Suneil Chawla, Co-Founder, Social Beat and Harshil Karia, Founder & CEO, Schbang, were the runners-up in this category
e4m Desk Nov 11, 2025 10:00 PM
WPP India's CVL Srinivas conferred with Lifetime Achievement Award; Prasanth Kumar, Navin Khemka, Atul Hegde, among other key awardees
Among the other key winning agencies were ARM Worldwide, Dentsu X, Xapads and Connect Network
At e4m’s Independent Digital Agency Connect (IDAC) 2025, Atul Hegde, founder of YAAP, delivered a powerful speech urging indie firms to build strength in numbers
e4m Staff Oct 15, 2025 4:14 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 10, 2025 12:38 PM
Priyanka brings over 17 years of experience across leading global networks and independent agencies including Dentsu Creative, Rediffusion, FCB, and Intertwined
e4m Staff Oct 7, 2025 11:09 AM
Dove has invited women to share their curl stories on digital and social media platforms
e4m Staff Oct 3, 2025 12:55 PM
At the e4m BFSI summit, brand leaders spoke about how they are harnessing influencers and key opinion leaders to drive awareness, trust, and engagement
e4m Staff Sep 29, 2025 12:48 PM
At Pitch BFSI Summit 2025, Manan Kapur, Senior Partner at Yaap, outlined how brands must fundamentally reimagine their approach to digital content creation in order to succeed
e4m Staff Sep 25, 2025 7:08 PM