aap
Political Battle?blur=25

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Elections?blur=25

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

Delhi Elections?blur=25

Experts suggest that political parties each are expected to spend Rs 10-15 crore on social media advertising

exchange4media Staff Jan 9, 2020 8:37 AM

OOH?blur=25

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

Instagram?blur=25

At a recent event, Instagram highlighted ‘Born on Instagram’, 'Instagram for Business' and ‘Unlabel’ content series

exchange4media Staff Nov 1, 2019 1:54 PM

AAP?blur=25

While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well

Anjali Thakur Oct 29, 2019 8:49 AM

RachanaChowdhary?blur=25

Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform to publish their stories through InstaaPR

Nafisa Shaheen Oct 17, 2019 5:29 PM

AAP transit OOH?blur=25

In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections

Anjali Thakur Sep 30, 2019 8:42 AM

ETMoney?blur=25

The ‘Aapki Jeb Hith Mein Jaari’ campaign has been conceptualised by Daiko FHO and produced by Cellar Door in partnership with the ETMoney marketing team

exchange4media Staff Sep 26, 2019 4:42 PM

Mangal?blur=25

Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter creative and offers

exchange4media Staff Aug 16, 2019 8:24 AM

Akshay?blur=25

The Bollywood actors will be present at VIVO Pro Kabaddi League’s pre-show for the opening match in Ahmedabad between Gujarat Fortnegiants and Tamil Thalaivas 

exchange4media Staff Aug 10, 2019 4:00 PM

geny?blur=25

As part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines

exchange4media Staff Jun 18, 2019 3:13 PM

Shiv?blur=25

Sethuraman, Founder of The New Business, will work closely with the senior team at YAAP on key account business development initiatives

exchange4media Staff Jun 4, 2019 10:48 AM

Tanishq?blur=25

The campaign, which has been conceptualised by Lowe Lintas, captures emotions that run across a customer’s mind at a Tanishq store

exchange4media Staff May 18, 2019 8:39 AM

TwitterPhase6?blur=25

Gautam Gambhir’s post, a picture of himself after casting his vote, leads the list of Top 5 tweets of the day

Tasmayee Laha Roy May 13, 2019 8:22 AM

Ms Kurkure?blur=25

Designed by Wunderman Thompson, Ms. Kurkure will be a part of a series of advertising and marketing campaigns driving relatability and building emotional connect with the masses

exchange4media Staff Apr 24, 2019 5:46 PM

Tam?blur=25

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff Apr 9, 2019 4:50 PM