YAAP Digital named ‘Maverick Agency of the Year’ at e4m Maverick Awards 2025

The exchange4media Group hosted the third edition of e4m Maverick Awards on Wednesday, October 15. The awards ceremony was held in Mumbai in presence of top industry leaders, marketers and business heads from the advertising, marketing and media world. At the spectacular awards night, the big winner was YAAP Digital that bagged the ‘Maverick Agency of the Year’ honour for its outstanding work, creativity and innovation. The agency took home 31 metals including 10 golds, 7 silver and 13 bronze metals across categories along with 1 special Gold award.

Among the agencies that won the most metals were ARM Worldwide, Dentsu X, Xapads and Connect Network for their marketing brilliance. Coming to the metal tally, ARM Worldwide took home 13 metals in total including 2 golds, 7 silvers and 4 bronze metals, Dentsu X bagged 12 metals including 8 golds, 3 silver and 1 bronze metals, Xapads won 9 metals across categories including 4 golds, 3 silvers and 2 bronze metals and Connect Network walked away with 8 metals in total including 3 golds, 2 silver and 3 bronze metals across categories.

The prestigious e4m Maverick Awards aims to recognise, honour and celebrate the outstanding achievements and innovations of independent agencies that have made a remarkable impact in the creative and marketing industries. The Jury Chair for the third edition of the e4m Mavericks Awards this year was Sudhanshu Vats, Managing Director at Pidilite Industries Limited. The other jury members included industry leaders, business heads and renowned personalities from the industry.

The winners of the e4m Mavericks Awards will be awarded across seven prime categories, which were further divided into sub-categories. The main categories were Digital Marketing, MarTech, Social Media Marketing, Influencer Marketing, Traditional Marketing, Sectoral Marketing and Special Awards.

Here’s the complete list of winners of e4m Maverick Awards 2025: