aan
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Wadhwa joins Jindal Stainless from Eastman Auto & Power, where she was Head-PR & Communications
She was previously associated with ZEE5 as Associate Director – Strategic Partnerships, Digital
e4m Staff Jun 30, 2026 6:07 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
e4m has learnt Rahul Chandran & Aanchal Johar resigned from Times Network a few weeks ago and may step away from their roles soon; Chandran’s resignation has been accepted, Aanchal may be retained
e4m Staff Jun 29, 2026 8:33 AM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati explains why the shift from FAANG to MANGOS is not a change in tech leadership but how consumers discover, evaluate and choose
e4m Staff Jun 11, 2026 8:59 PM
Hiimaanshu Shindde’s previous roles include stints at Radio City India, Idea Cellular Ltd, among others
Anuraag Muskaan had been hosting the evening debate show ‘Taal Thok Ke’ and the prime-time programme ‘Deshhit’
The tool is intended to support the full purchase journey, from product discovery to checkout
e4m Staff Mar 24, 2026 2:32 PM
Prior to joining Finfinity, Saaurabh R Pradhaan spent over nine years with YES Bank
e4m Staff Mar 16, 2026 12:14 PM
Anuraag Muskaan’s current contract is reportedly set to expire on March 31
e4m Staff Mar 13, 2026 12:35 PM
Over the course of his career, Aditya has held senior leadership roles at reputed organizations including ITC, Udaan, Nykaa, VLCC, and Ustraa
e4m Staff Mar 10, 2026 12:20 PM
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
The NDTV Good Times–curated Raag-On Tour was held at Dublin Square, Phoenix Marketcity, on 8 February 2026
e4m Staff Feb 9, 2026 12:54 PM
Social media users questioned whether sensitive data about missing girls was being used to amplify the film’s marketing campaign
Vastradaan’26 underscores Dainik Bhaskar Group’s focus on community engagement, responsible citizenship, and scalable social impact
e4m Staff Feb 4, 2026 10:33 AM
This year’s edition coincides with the Vikatan Group’s centenary celebrations
e4m Staff Feb 2, 2026 10:29 AM
Before joining Wondrlab, Ishaan was with FCB Kinnect, where he served as Group Creative Director
e4m Staff Jan 29, 2026 10:51 AM
Manish Maheshwari has held leadership roles at organisations such as ITC and Udaan
e4m Staff Jan 21, 2026 5:03 PM
‘My Best Friend’s Wedding’ campaign reflects how weddings are being experienced today
e4m Staff Jan 10, 2026 1:21 PM
As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns
e4m Staff Dec 22, 2025 6:03 PM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
Kapoor has in the past worked with media houses like GroupM, Madison, OMD and Xposure Media
The film capitalises on a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix series The Ba**ds of Bollywood
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
Jonathan, Kush Maini, and Nitanshi Goel have also been roped in as brand ambassadors
The campaign, created by The Ridikulus, launches ahead of the wedding season
e4m Staff Nov 22, 2025 9:02 AM
Initiative part of CBFC’s ongoing vision to digitize and simplify the film certification process
e4m Staff Nov 15, 2025 9:16 AM
To mark the launch, Pocket FM released a film showing 90s Bollywood villains
e4m Staff Nov 10, 2025 1:03 PM
Meezaan, who is Jaaved Jaaferi’s son, brings the generational connection full circle — carrying his father’s legacy with his own fresh swag
R. Sarathkumar, formerly the Whole-Time Director, has been appointed as the company’s Non-Executive Director
e4m Staff Oct 16, 2025 9:15 AM
Vaani Kapoor will champion Lukson’s signature lab-grown diamond and vermeil collections, and will be seen in festive and occasion-driven campaigns starting this season
Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling
Aryendra Khan and Soumya Gawri Sep 27, 2025 9:27 AM
‘Forces of Tyaani’, featuring actor Lakshya, continues to spotlight the brand’s narrative for men’s fine jewellery
e4m Staff Sep 26, 2025 1:50 PM
In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured
e4m Staff Sep 25, 2025 3:49 PM
The ‘Saiyaara duo’, Aneet Padda and Ahaan Pandey, quickly caught the attention of brands eager to connect with India’s ever-expanding youth demographic
Shalinee Mishra and Sunidhi Vijay Sep 23, 2025 8:25 AM
By bringing Kusha Kapila into its fold, the brand is signalling a focused effort to connect with a younger demographic, the company said
e4m Staff Sep 13, 2025 9:40 AM
e4m takes a look at executives who transitioned out of their revenue leadership roles in the past year, reflecting the broader churn reshaping the CRO landscape
e4m Staff Aug 27, 2025 8:55 AM
Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever
e4m Staff Aug 25, 2025 1:58 PM
With Khatter leading the charge, the Fall/Winter 2025 campaign is a celebration of ambition, self-expression, and the power of individuality
e4m Staff Aug 20, 2025 5:05 PM
The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek transparency in AI use, with many preferring human-made films
Soumya Gawri Aug 19, 2025 8:22 AM
The film explores the idea that legacy is not merely inherited—it is respected, refined, and relived every day
The Park Avenue Amazon Woods TVC is conceptualised by Godrej Creative Lab
e4m Staff Jul 31, 2025 5:10 PM
‘Vedaant – The Epic Show’ is a pioneering web series created entirely using AI tools by Mumbai-based producers
Kanchan Srivastava Jul 21, 2025 8:19 AM