Dainik Bhaskar distributes 8.5 lakh winter clothes to needy across India

Dainik Bhaskar Group, through its corporate social responsibility initiative Vastradaan ’26, has successfully distributed over 8.5 lakh winter garments to underprivileged communities across multiple cities, reinforcing its commitment to inclusive social development.

The campaign focused on encouraging citizens to donate usable winter clothing and was executed in collaboration with housing societies and educational institutions. A total of 1,217 donation drop points were established, making participation convenient and accessible.

To drive awareness and engagement, the initiative was supported by a digital appeal campaign that achieved significant reach, with the campaign video recording 29.5 million views and wide organic circulation across community and parent networks on WhatsApp.

All donated garments underwent a structured quality process, including screening, professional cleaning, ironing, and packaging, to ensure dignity and usability for beneficiaries. The initiative recorded a fourfold increase in scale compared to the previous year, when approximately 2 lakh garments were distributed.

Commenting on the initiative, Pawan Pandey, Vice President – Brand & Product Marketing, Dainik Bhaskar Group, said: “By integrating donation points within schools and housing societies, we streamlined the donation process and encouraged wider participation. This community-centric approach has enabled Vastradaan to scale significantly and deliver greater social impact.”

With its expanded reach and sustained growth, Vastradaan ’26 underscores Dainik Bhaskar Group’s focus on community engagement, responsible citizenship, and scalable social impact, contributing meaningfully to the welfare of vulnerable populations during the winter season.