Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters

Aditi Gupta 3 hours ago

IPL 2023?blur=25

While official broadcaster Disney Star has struck ad deals with 13 brands, digital partner Jio Cinema has roped in 21 sponsors

exchange4media Staff 3 hours ago

IPl 2023?blur=25

The official digital partner has signed one co-presenting sponsor, three co-powered by and 17 associate sponsors

exchange4media Staff 16 hours ago


Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC come on board

exchange4media Staff 17 hours ago


Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades

exchange4media Staff 20 hours ago


As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava 1 day ago


Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey

exchange4media Staff 1 day ago


The brand will be the Official Strong Biscuit Partner of CSK

exchange4media Staff 1 day ago

Cannes Lions?blur=25

Black Out 2023, a new program by Cannes Lions in association with Black British Network, will secure attendance for up to 50 people from the Black community at this year’s festival

exchange4media Staff Mar 29, 2023 8:50 AM


Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board

Naziya Alvi Rahman Mar 29, 2023 8:48 AM


As per sources, the newly launched beverage brand by RCPL will be the official pouring partner for Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants

Tanzila Shaikh Mar 27, 2023 2:51 PM

Indian Magazine Congress 2023?blur=25

At the conference, experts shared how brands choose magazines as their media vehicle in the regional market

exchange4media Staff Mar 27, 2023 1:47 PM


The event saw the attendance of top leaders from BFSI, F&B, CPG, fashion, e-comm, autos and more

exchange4media Staff Mar 27, 2023 11:10 AM

Sachin Tendulkar on JioCinema?blur=25

As part of the association, Tendulkar has also starred in the promo for JioCinema ahead of IPL 2023

exchange4media Staff Mar 27, 2023 10:26 AM

Indian Magazine Congress 2023?blur=25

At Indian Magazine Congress 2023, the Chairman & Editor-in-Chief, BW Business World &  exchange4media, shared how scale, depth, and market enablement were key for developing the magazine businesses

exchange4media Staff Mar 27, 2023 9:20 AM


At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’

exchange4media Staff Mar 25, 2023 9:03 AM

Pitch CMO?blur=25

The awards honoured game changers in the marketing industry for their innovative, creative and outstanding works

exchange4media Staff Mar 24, 2023 9:59 PM