youth
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
Dr Annurag Batra Aug 18, 2026 3:57 PM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
On International Youth Day, Yasin Hamidani, Director, Media Care Brand Solutions, writes that AI will automate routine tasks, making judgement and original thinking key skills for young marketers
Yasin Hamidani Aug 12, 2026 4:16 PM
On International Youth Day, Dr Annurag Batra writes that India’s young consumers are reshaping brand choices, family decisions and culture, making them a force brands can no longer ignore
Annurag Batra Aug 12, 2026 3:30 PM
Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day
e4m Staff Aug 12, 2026 10:08 AM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi
e4m Staff Jul 18, 2026 12:27 PM
InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round
e4m Staff Jun 22, 2026 10:05 AM
According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities
e4m Staff Jun 18, 2026 4:38 PM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
Guest Column: Shveta Singh, independent marketing consultant & writer, explores how marketing’s focus on youth often misses real buyers, questioning if brands prioritise influence over actual revenue
Shveta Singh Mar 27, 2026 3:35 PM
Stricter youth access rules in India could reshape the digital economy, forcing platforms to prioritise child safety over engagement and prove safeguards are in place
Shalinee Mishra Feb 24, 2026 8:46 AM
Zee Live has partnered with Marathi Zee 5, ensuring that the spirit of ‘Marathi Vajlach Pahije’ resonates far beyond the physical stage
Nipun Marya, CEO of iQOO, shares how the company is trying to align both products and marketing with what younger users, particularly gamers, care about most
Chehneet Kaur Sep 18, 2025 4:15 PM
This activation took place across five colleges in Mumbai, select campuses in Pune and Delhi
e4m Staff Aug 12, 2025 5:23 PM
Student speaker Arya Ojha did not shy away from calling out the growing technological manipulation in advertising
e4m Staff Aug 11, 2025 4:38 PM
Designed for Gen Z, the Under 25 app combines content, community and gamified experiences in a manner that is a reflection of the way young people express themselves online
e4m Staff Jul 30, 2025 2:37 PM
The campaign introduces Seedha and Sayaani, a relatable young couple navigating everyday financial decisions
e4m Staff Feb 13, 2025 3:21 PM
Young aspirants in Hyderabad will have access to the ‘Indian Tigers and Tigresses’ campaign through the SFA Championships 2024
e4m Staff Oct 18, 2024 6:57 PM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
The summit is scheduled for July 12 at Galgotias University in Greater Noida
e4m Staff Jul 12, 2024 11:48 AM
The notice mentions the remarks made by the anchor hours after Rahul Gandhi’s disqualification as an MP
exchange4media Staff Mar 28, 2023 8:23 PM
Chaudhary was responding to the legal notice served by The Indian Youth Congress
exchange4media Staff Mar 28, 2023 7:43 PM
On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not only viable, but very lucrative
Shantanu David Jan 12, 2023 9:11 AM
Founded by the 2021 ICCO Next Generation PR World Cup and Cannes Young PR Lions winners, the board consists of emerging PR talents from eight countries
exchange4media Staff Aug 4, 2022 5:41 PM
The #UmeedSeYakeenTak campaign features Anurag Thakur, Minister of Sports & Youth Affairs
exchange4media Staff Jun 4, 2022 8:53 AM
The mandate includes managing all activities of the program including recruitment of student ambassadors from top universities
exchange4media Staff Jan 24, 2022 1:51 PM
As the new face for Lotus Herbals Youth Rx, Arora will appear in multimedia campaigns spanning TV, OTT, digital, in store, POP, Sampling and social media platforms
exchange4media Staff Dec 14, 2021 11:00 AM
He said that nations must ensure that crypto does not end up in the wrong hands, which can spoil the youth
exchange4media Staff Nov 18, 2021 10:24 AM
The ‘Safe Stree’ and 'My Kanoon' campaigns will spread awareness about the safety features available on the platform as well as will inform people about their legal rights & protections
exchange4media Staff Nov 10, 2021 2:46 PM
The brand launches first-ever digital film, featuring the actress, with a message for youth encouraging them to embrace their #FilterFree skin
exchange4media Staff Mar 26, 2021 4:49 PM
The music channel launched the original song, featuring Shibani Kashyap, Diandra Soares, and others
exchange4media Staff Mar 8, 2021 3:43 PM
This platform will not only recognize & reward innovative ideas but also inspire the young minds of India to think about a better & more sustainable future
exchange4media Staff Jan 6, 2021 2:32 PM
#SkillHaiTohFutureHai campaign has been conceived by FCB Interface
exchange4media Staff Dec 12, 2020 7:52 AM
Guest Column: Navin Shenoy, Head of Marketing - Youth, Music & English Entertainment, Viacom18, lists key insights from the MTV Insights Studio study that are relevant to every youth marketer now
Navin Shenoy Aug 13, 2020 8:55 AM
Hosted by FSDL, the tournament starts on 24 February and will be held at Reliance Corporate Park Football Ground, Ghansoli in Navi Mumbai
exchange4media Staff Feb 24, 2020 5:28 PM
At the launch of MTV's Mera Bharat Amazeballs report, Shenoy, Head Of Marketing at Viacom18, explains why it’s important to keep pace with the changing attitudes, concerns and hopes of the youth
exchange4media Staff Jan 28, 2020 8:49 AM
Titled MTV Mera Bharat Amazeballs, the study focuses on the changing mindsets of Indian youth who aim to make India great again
exchange4media Staff Jan 27, 2020 4:20 PM