Virtual Gandhi March

The global social media campaign began August 12 and will run until Mahatma Gandhi’s birth anniversary October 2, to mobilize youth to share their kindness stories

exchange4media Staff Aug 14, 2019 1:23 PM


With quirky social media posts and influencer engagement, the beauty brand steered conversation towards anti-ageing

exchange4media Staff Jul 24, 2019 5:38 PM

Tik Tok World Youth Skills

The in-app campaign #Skills4All, which has garnered over 217.7 million views on TikTok, supports NSDC’s vision to promote skill development among Indian youth

exchange4media Staff Jul 15, 2019 2:44 PM

Swathi Ram

Ram will develop, implement and drive marketing and sales strategies across all channels, and establish leadership connect in key organisations including Government agencies, and Think Tanks

exchange4media Staff May 3, 2019 1:53 PM


Advertorial: Things young India loved in 2018 and what they say about them

Meghana Bhat Jan 21, 2019 8:24 AM


Actor Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw among nominees for young achievers' award

exchange4media Staff Jan 14, 2019 4:41 PM

India Today Mind Rocks

The 16th edition of the summit will be attended by CM Naveen Patnaik, Emraan Hashmi, Bhuvan Bam, Taapsee Pannu, M Azharuddin among others on Jan 10

exchange4media Staff Jan 9, 2019 5:44 PM

Khelo India

Col. Rajyavardhan Singh Rathore to be part of the campaign for Khelo India Youth Games, encouraging kids to play for those extra 5 minutes

exchange4media Staff Dec 17, 2018 5:07 PM

Khelo India

As part of the campaign, Star India and Ministry of Youth Affairs and Sports urge India to go out and play, this time for #5MinuteAur

exchange4media Staff Dec 10, 2018 3:50 PM


The tournament aims to spread the vision of football as a global sport that brings people together from different backgrounds and cultures

exchange4media Staff Nov 21, 2018 3:47 PM

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports

Aarti Pahwa Feb 15, 2018 8:52 AM

VML has brought in two heavy hitters to bolster the agency’s client engagement team

exchange4media Staff Jan 22, 2018 5:23 PM

The film, launched on Independence Day, highlights the priorities of India’s socially conscious youth

exchange4media Staff Aug 21, 2017 3:06 PM

Happii-Fi, SABGROUP’s digital initiative, gains over 1 lakh organic subscribers within two weeks

YouTube channel,Happii-Fi,records over 3million views within two weeks of going live with its first video

exchange4media Staff Feb 7, 2017 6:44 PM

Relaxo announces new, future-ready brand identity

The brand introduces a new logo that reflects its aspirations to look young, contemporary, and stylish

exchange4media Staff Jan 7, 2017 10:33 AM

Mastiii sees huge response for #BanoDheet campaign

#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit

exchange4media Staff Jan 4, 2017 2:30 PM

Nike's 'Unlimited Will' campaign celebrates Kyle Maynard's contribution

“Unlimited Will” celebrates an extraordinary athlete, Kyle Maynard, and his determination to surmount any challenge in his path

exchange4media Staff Aug 20, 2016 7:59 AM

MTV tags the generation as multi-achiever in 'Many Me Project' - the new youth study

‘MTV Many Me Project’, is an in-depth research that explores the many facets of youth life - their attitudes, motivations, aspirations and anxieties

exchange4media Staff May 2, 2016 8:37 AM

Bindass' maiden fiction web series all set for Facebook premiere

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha Apr 21, 2016 8:04 AM