The campaign has been released during the Women’s IPL as the bank is an associate media sponsor

exchange4media Staff Mar 18, 2023 7:42 AM

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

Nilanjana Basu Mar 14, 2023 8:56 AM

Dream11 has also partnered with Royal Challengers Bangalore in the WPL

exchange4media Staff Mar 10, 2023 7:14 PM

A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts

Shantanu David Mar 10, 2023 8:41 AM

The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign

exchange4media Staff Mar 8, 2023 1:30 PM

The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio

exchange4media Staff Mar 3, 2023 6:20 PM

These are our picks of the most impressive ads between February 16 and 28

exchange4media Staff Mar 3, 2023 9:16 AM

BCCI has also introduced the anthem for WPL 2023 'Yeh Toh Bas Shuruat Hai'

exchange4media Staff Mar 3, 2023 8:22 AM

As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey

exchange4media Staff Mar 2, 2023 3:20 PM

The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy

exchange4media Staff Mar 1, 2023 4:54 PM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

exchange4media Staff Feb 25, 2023 8:19 AM

The teams can join hands with fantasy sports companies, the cricket body has said

exchange4media Staff Feb 15, 2023 11:30 AM

The approach will be holistic with the creation of sales collaterals, a new website, and corporate films to help package the offering in a manner that is relevant today

exchange4media Staff Mar 27, 2017 8:09 AM