wpl
JioStar has also warned that any continued use of the rights would amount to unauthorised exploitation and could invite legal action for infringement of its proprietary media rights
e4m Staff Apr 3, 2026 10:56 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
Shalinee Mishra Jan 20, 2026 9:23 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Other sponsors for WPL include State Bank of India, BHIM UPI, Kingfisher Premium Packaged Drinking Water and Kalyan Jewellers
e4m Staff Jan 7, 2026 12:58 PM
The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show and more
e4m Staff Dec 29, 2025 1:00 PM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who find IPL expensive but want to connect with cricket audience
Jagruti Verma Feb 24, 2025 9:27 AM
SBI, Tata Motors, Tata Capital, AMFI, Kajaria Ceramics, Himalaya No. 1 Facewash and Amul are some of the sponsors who have been onboarded for the tournament
e4m Staff Feb 20, 2025 2:20 PM
Starting 14th February on live on the JioStar Network i.e. Star Sports and Disney+ Hotstar, Season 3 of TATA WPL offers a dynamic mix of platform scale and innovative advertising solutions
NATIVE CONTENT Feb 12, 2025 11:34 AM
Top brands advertising on WPL 2 live matches included Hero Vida V1, H&M, JioCinema, Apar Anushakti and World Gold Council
e4m Staff Feb 11, 2025 10:19 AM
Last year Tata WPL emerged as the biggest ever women’s T20 event, growing 1.7X on Digital and 1.2X on TV
NATIVE CONTENT Feb 10, 2025 2:52 PM
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
e4m Staff Jan 18, 2025 9:51 AM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Ritika Raj Apr 5, 2024 8:29 AM
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
Vishal Baghel Mar 8, 2024 1:27 PM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
e4m Staff Feb 26, 2024 5:48 PM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
The campaign recognizes the many roles that every woman plays making them unique
exchange4media Staff Mar 23, 2023 4:06 PM
Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google
exchange4media Staff Mar 23, 2023 11:28 AM
The campaign has been released during the Women’s IPL as the bank is an associate media sponsor
exchange4media Staff Mar 18, 2023 7:42 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
exchange4media Staff Mar 10, 2023 7:14 PM
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts
Shantanu David Mar 10, 2023 8:41 AM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio
exchange4media Staff Mar 3, 2023 6:20 PM
These are our picks of the most impressive ads between February 16 and 28
exchange4media Staff Mar 3, 2023 9:16 AM
BCCI has also introduced the anthem for WPL 2023 'Yeh Toh Bas Shuruat Hai'
exchange4media Staff Mar 3, 2023 8:22 AM
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
exchange4media Staff Mar 2, 2023 3:20 PM
The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy
exchange4media Staff Mar 1, 2023 4:54 PM
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
exchange4media Staff Feb 25, 2023 8:19 AM
The teams can join hands with fantasy sports companies, the cricket body has said
exchange4media Staff Feb 15, 2023 11:30 AM