visibility
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The agency will handle media relations and thought leadership for the Pune-based Salesforce partner
e4m Staff Aug 11, 2026 12:23 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
PR Professionals will lead the company's corp comm strategy, strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality
e4m Staff Jul 30, 2026 11:58 AM
Prior to this, Ghate was Senior Field Marketing Manager at Datamatics
e4m Desk Jul 25, 2026 11:23 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
As per industry estimates, search & performance marketing costs for BFSI advertisers are up 20–30% YoY, with overall digital customer acquisition costs rising 25–40%
Sunidhi Vijay Feb 4, 2026 8:44 AM
AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth
Anuja Jain Dec 15, 2025 9:22 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility
Ganapathy Viswanathan Nov 28, 2025 11:10 AM
Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and guardrails, it risks becoming SEO 2.0
Shantanu David Jun 2, 2025 9:27 AM
The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement
exchange4media Staff May 5, 2021 4:31 PM