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Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising
Shantomoy Ray Jul 9, 2026 12:38 PM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Singh brings over 27 years of experience across corporate communications, public affairs, sustainability and reputation management
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
The partnership will focus on helping FlixBus build awareness, trust, and market adoption as it scales its intercity mobility network across India
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector
e4m Staff Jul 7, 2026 12:17 PM
Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and Founder of the e4m Group, has been conferred a Special Award in recognition of his contribution to media & experiential economy
e4m Staff Jul 6, 2026 11:45 AM
Shah was previously Head of Data & Advertising Technology for Emerging Markets
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM
Guest Column: Sunil Gupta, marketing veteran and independent consultant, shares heartfelt memories of late industry stalwarts Jishnu Sen and Samir Gangahar
Sunil Gupta Jul 6, 2026 8:20 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
Dr Batra has been conferred with the Special Contribution to the Event Industry Award
e4m Staff Jul 4, 2026 10:08 PM
She is also heading ORF Asian Forum on Global Governance’s Women Led Futures vertical
e4m Staff Jul 4, 2026 12:21 PM
Wadhwa joins Jindal Stainless from Eastman Auto & Power, where she was Head-PR & Communications
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Nikita will lead Gloocal Communications' PR & Client Servicing vertical, with a focus on strengthening client partnerships, mentoring future leaders, expanding integrated communication solutions
Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Pankaj Srivastava recently stepped down as Vice President – IPs, Events & Special Projects at Zee Media
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
e4m Staff Jul 2, 2026 11:18 AM
Borgenbring will work across markets and functions, helping connect people, strengthen capabilities and support the communications community on a global scale
e4m Staff Jul 2, 2026 10:38 AM
She will lead Pinterest's global communications function, overseeing corporate, product, policy, financial, consumer, international, and internal communications
e4m Staff Jul 2, 2026 10:25 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
German Football League - Bundesliga matches to stream on Zee 5 and air across Unite8 Sports channels
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Ritika Upmanyu Jul 1, 2026 11:25 AM
According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share
e4m Staff Jul 1, 2026 11:19 AM
Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations
Prior to joining Signzy, he spent over six years at The Economic Times
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility
e4m Staff Jun 30, 2026 3:23 PM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM