ts
Prior to this elevation, Sabharwal was serving as Vice President – Corporate Communications at Dream Sports
Prior to this, Geetanjali Jain was with Procter & Gamble as Senior Brand Manager
HUL MD and CEO Priya Nair outlined four key pillars for growth and shared how the company is building to win in new India
Leo Puri has four decades of industry experience and is presently Advisory India Chair, Apax
As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience
HUL MD and CEO Priya Nair was responding to a query at HUL’s Capital Markets Day
At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Annurag Batra Sep 7, 2026 10:37 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan Sep 7, 2026 9:27 AM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life
e4m Staff Sep 4, 2026 11:35 AM
Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Imran Fazal Sep 4, 2026 9:24 AM
Kotru previously served as Director, Enablers and Digital Acceptance Partnerships - EEMEA
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
Lavanya Nalli of Nalli Group, Manas Gupta of Lenovo Digital Commerce & Rishabh Shekhar, Pepper broke down how brands can remain relevant as consumer categories evolve
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?
Shantanu David Sep 3, 2026 7:48 PM
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
Rigg most recently served as Vice President, Commercial at Fuze Finance
Pushkar Jauhari has nearly 25 years of experience in private equity, venture capital and public markets in India and Europe
Sandeep has been with Medtronic for over six years, moving through several senior communications leadership roles across geographies and business segments
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Dr Annurag Batra Sep 3, 2026 12:53 PM
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
Imran Fazal Sep 3, 2026 12:30 PM
Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communication
Annurag Batra Sep 3, 2026 12:19 PM
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector
Bhandari has built a reputation for combining commercial understanding with strong industry relationships and an ability to identify new business opportunities
Omnicom loses a two-decade-plus stronghold as Publicis unifies PepsiCo's worldwide media business and steps back from a rival $4 billion Coke review
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations
Imran Fazal Sep 2, 2026 10:47 PM
In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more
Ritika Upmanyu Sep 2, 2026 6:15 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
Belloni rejoins Stellantis from Renault Group, where he served as Global Chief Marketing Officer
Dinesh Shrinet has three decades of experience across print and digital media
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district