ts
Gaming?blur=25

Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

Dainik Jagran’s ‘Hindi Hain Hum’ initiative?blur=25

Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable

e4m Staff May 29, 2026 4:51 PM

NCLAT Approves Jagran Prakashan EGM to Discuss Director Removals?blur=25

NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT

e4m Staff May 29, 2026 2:11 PM

Marico's Vikram Karwal on Expanding Parachute Advansed into Shampoos?blur=25

Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line

e4m Staff May 29, 2026 2:03 PM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

CNN Takes Legal Action Against Perplexity for Copyright Violations?blur=25

According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works

e4m Desk May 29, 2026 12:49 PM

Sudhir Sitapati Joins Asian Paints as Independent Director?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Staff May 29, 2026 12:41 PM

Influencers?blur=25

Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

Sachin Sharma, LinkedIn?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

Sunidhi Vijay May 29, 2026 9:09 AM

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM

Shift from TV to Streaming?blur=25

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

Karan Dayanidhi Maran launches micro-drama platform KadhaiShorts?blur=25

As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20

e4m Staff May 29, 2026 7:57 AM

BW Legal World?blur=25

BW Legal World’s latest issue explores the philosophy, governance, and leadership shaping the future of law beyond individual legacy and towards enduring institutions

e4m Staff May 28, 2026 6:36 PM

HT Media?blur=25

Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore

e4m Staff May 28, 2026 4:45 PM

VISA x SRK | A Sneak Peek into Power?blur=25

The partnership aims to reflect the aspirations of a fast-evolving India

e4m Staff May 28, 2026 2:54 PM

Kailashnath Adhikari: Celebrating a Legacy of Media and Policy Leadership?blur=25

Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals

e4m Staff May 28, 2026 2:09 PM

Sonia Manglani Takes on New Role as Associate VP at GCPL?blur=25

In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives

e4m Desk May 28, 2026 1:59 PM

Raj Thakkar Joins dentsu India as Senior Director for Sports and Gaming?blur=25

In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships

e4m Desk May 28, 2026 1:52 PM

Sangeeta Bavi Joins Anthropic to Drive Startup Growth in India?blur=25

Prior to this, Sangeeta Bavi was with YourStory Media as Chief Operating Officer

e4m Desk May 28, 2026 1:42 PM

Shalini Singh | Integrated Communications, Brand & Sustainability expert, and Fractional CCO & CSO?blur=25

She brings decades of experience in corporate communications, sustainability, and stakeholder engagement across some of India’s largest conglomerates and multinational companies

e4m Staff May 28, 2026 1:23 PM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

ASCI Report Reveals Offshore Betting and Realty as Top Violators?blur=25

As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted

e4m Staff May 28, 2026 11:20 AM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Suchit Kakar, Aditya Birla Fashion & Retail?blur=25

Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India

e4m Desk May 28, 2026 8:09 AM

Amit Murthy Joins Schbang as Business Head?blur=25

Before joining Schbang, Murthy was Vice President at Dentsu Creative

e4m Staff May 27, 2026 5:11 PM

online gaming?blur=25

The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states

Imran Fazal May 27, 2026 4:12 PM

court?blur=25

Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting

Imran Fazal May 27, 2026 3:56 PM

Asian Games shooting icon Randhir Singh no more?blur=25

Randhir Singh was India's first shooting gold medallist in the Asian Games

e4m Desk May 27, 2026 1:57 PM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Dr Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity

Sandeep Goyal May 27, 2026 8:26 AM

The Hindu Group wins top honours at Kyoorius and ABBY Awards?blur=25

The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year

e4m Staff May 26, 2026 12:08 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer?blur=25

Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency

Imran Fazal May 26, 2026 9:14 AM

Piyush Pandey, Padma Bhushan?blur=25

The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan

e4m Desk May 26, 2026 8:03 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

NS Satish to Unveil Consumer-First Strategies at Pitch CMO Summit 2026?blur=25

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

Bratin Roy Promoted to Vice President at AB InBev India?blur=25

Prior to this elevation, Bratin Roy served as Director, Corporate Affairs

e4m Staff May 25, 2026 10:28 AM

Editors Guild of India?blur=25

The EGI has expressed concern over ‘embarrassing stand-offs’ between Indian officials and European journalists during PM Modi’s visits to the Netherlands and Norway

e4m Staff May 25, 2026 10:02 AM

Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules

Prabhakar Mundkur May 25, 2026 9:50 AM

INVNT South Asia?blur=25

Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock

NATIVE CONTENT May 25, 2026 9:25 AM

JioStar | Disney?blur=25

Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier

e4m Staff May 25, 2026 9:14 AM

Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026?blur=25

Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved

Sandeep Goyal May 25, 2026 8:27 AM

Rupen Thakkar Elevated to VP and Head Counsel at SPNI?blur=25

Thakkar has been appointed Vice President and Head Counsel - Networks (Television and Sony Sports Network), StudioNext and Corporate

e4m Staff May 23, 2026 8:25 PM

Arpita Arya Joins News18 India as Anchor for 5 PM Show?blur=25

According to reliable sources, she will host the 5 pm show here

e4m Staff May 23, 2026 10:34 AM